Advice You - Business

As a small business grows, there comes a time when it must look at its graphic image if it wants to move to the next level and swim with the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

big fish. It must define and consistently use the graphic symbols that stand for the business.

Every business has an identity. This identity

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

is influenced by the look of all things done by or associated with the business - it’s services, products, print material, advertising, sign

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

age, stationery, vehicles, etc. Because of this profusion of elements, it is essential that graphic image standards be developed to clearly a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d easily identify the organization as one.

These symbols include the logo and name, the use of “corporate colors” and the design of material

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

such as letterhead, business cards, fax forms, address labels, etc. These elements may seem inconsequential and mundane, but they represent w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ho the business is to the world at large. They provide a fast and easy cue of an official communication from your organization.

Consistent a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d correct use of these graphic elements helps build a strong impression. Here are ten questions that businesses should address when coming up

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

with those standards.

* How will the name and logo appear in print, in digital form, and on signage? What pantone and web colors shall be

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

sed?

* What is the minimum size that you should allow the logo to appear in print? Some logos are complicated and don’t reproduce well sma

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ler than a certain size.

* What typeface shall be used in connection with the company’s identity? For instance, it’s probably not a good

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

idea to “stylize” s name in some wild and crazy font that you never used before.

* Under what circumstances will the logo be used by itse

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

f?

* What shapes should contain logo or name? Consider outdoor signage where the shape of the sign or logo is as important as the typefac

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e and color.

* How will you allow the logo to be used in conjunction with other words or images?

* How will you allow your logo to be u

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ed alongside logos of others? For example, you may want to have a rule that says that your logo will be at least equal in size to other logos

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

it is associated with.

* What items are allowed to display your logo and what is the quality standard for design of such items? Will it b

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e used on hats, T-shirts, key chains, or pens? Item approval is often required before production is started.

* Which “acronyms” or abbrev

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ated names can be used and under what circumstances?

* Who is responsible for dealing with exceptions? Your graphic standards will be con

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

stantly evolving. Someone within the organization must be assigned to keep the design fresh.

Any businesses that spends money promoting its

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

oods and services and corporate brand should do it with consistent corporate symbols that are easy for the consumer to recognize and remember

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Almost every day we encounter an ad, a slogan, or some other communication that admonishes us to Listen! Entire ad campaigns have been built around a theme that tells the world that they listen to their customers. And I agree that listening is a very powerful way to connect with another person. That being said, I firmly believe that listening is only part of the power. The real power comes when we LISTEN & HEAR!

Information Systems is a term, used fifty years back as describing a computer which could do little more than very basic calculations, has now become an essential ingredient of our lives, both professional and personnel.

Promoting your business means more than business cards and phone book advertisements. You need a promotional item or gift that will remind consumers you have something they want. One of the most effective and least expensive products that meet this need are promotional pens.

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