Advice You - Business

When we are at a networking event or meeting a client, it's almost guaranteed that we will exchange business cards. Very often, without realising it, we are a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ssessing our colleague by their business card, and asking ourselves:

Is the business card professionally designed
Is the business card crump

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

led at the edges?

How does the weight of the business card feel - substantive or flimsy?

Does it look like the business card has been made

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

on their PC - or worse still does it have a message at the bottom of the card to say where you too can access free cards?I have collected thousands

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

of business cards over my time in business and every time I am sub-consciously assessing the professional status of them and their business when I receive the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ir business card. We review someones card at least 3 times:

once on receiving it
a second time when we put it in our pocket, folio or bag a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

we leave the meeting

and a third time as we make a decision to keep it, transfer the information into our data bank or bin it!

Our busines

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s card is a critical part of our marketing collateral and even if you can not afford to put in place other marketing materials, short changing the investment

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

in developing a professional business card is definitely not something we should do if we are looking to develop a professional brand. When meeting someone in

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

person, alongside how you present yourself in person, your business card can enhance or devalue the strength of your brand and how you are perceived by others

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

. Here are four tips to enhance your brand through your business card:

Ensure that you work with a professional designer to develop your business car

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d. It's not whether you like the design, it's about whether it will represent your business effectively and professionally to your target audience

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

deally have your business card printed on 400g card and by a traditional lithographic printer. Yes it is more expensive than digital printing, but the qualit

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

y is worth investing in and a litho print gives far greater definition to your corporate identity and the colour of your brand

Matt laminate your ca

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rd on the reverse for extra stability and style. Don't laminate both sides as people will not be able to write on your card - we often note down things to re

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ember about the person we met on their card

Use the valuable real estate on the back of your card to provide a call to action, for example, how to a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ccess your white paper or special report on your web site. Take Action: Over the next 30 days, take the opportunity to review the b

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

usiness cards of your contacts and assess their card against yours.

What can you learn from other peoples business cards?
How could you t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ke those learnings and further enhance your business card?Your goal is to ensure that your business card is a positive reflection of both you and yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ur company, and it represents a strong brand. Invest in your business card, distribute it widely and you will be sure of expanding your professional success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/7755/adviceyou-Brand-Building-101-Does-Your-Business-Card-Build-Your-Brand.html">Brand Building 101: Does Your Business Card Build Your Brand?</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/7755/adviceyou-Brand-Building-101-Does-Your-Business-Card-Build-Your-Brand.html]Brand Building 101: Does Your Business Card Build Your Brand?[/url]

The fastest way to have you gas bills paid for that I've come across, is to 'rent out' your car doors as advertising space to local businesses. The best part is, there is no permanent signage on your car! You can easily remove the advertisement everyday...it's simply a car door magnet!

Business cards are often exchanged when business people meet each other. It is a great marketing tool that can be used to advertise your business.

All Yellow Pages salespeople work for a commission. Their job is to produce revenue for the Yellow Pages publisher, thus producing revenue for themselves. The biggest fool is the Yellow Pages advertiser that believes the Yellow Pages sales rep is their friend and works for them. Remember they call on all of your competitors. As an independent consultant for Yellow Pages advertisers I have witnessed numerous horror stories of wasted ad dollars by people believing their sales rep.

Tags

Links

Advice You - Brand Building 101: Does Your Business Card Build Your Brand?

Related Articles: