Advice You - Internet and Businesses Online

The key to most of Internet marketing is search engine optimisation. The key to good search engine optimisation is keyword research.

In other words, knowing which keywords or search terms peopl

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e are using to find what they’re looking for on the Internet. If keyword research is done properly then there is no doubt that you will get highly targeted visitors to your website. This is obvi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ously the professional way of going about things. It is the antithesis to the "spam" approach (unsolicited commercial emails) which achieves extremely poor results and annoys anyone on the recei

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ving end.

But which search engine should you optimise for? The search engine of choice at the moment is Google. I believe there are two good reasons for this. Firstly, Google is the most popula

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r search engine on the Internet today. It is known for a simple interface without adverts and for the quality and relevance of its search results, so people trust it. Secondly, over the last cou

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

le of years Google has joined alliances with other search engines and directories. Yahoo, the world’s most popular directory, uses Google’s database, so if you have a first page listing on Googl

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e you are likely to have a first page listing on Yahoo as well.

AOL and Netscape also share Google’s search findings, so you’ll have similar search results on the AOL and Netscape databases. Ot

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

her lesser databases also rely on Google, so that if you are well represented on Google, then you’ll be well represented on over sixty per cent of Internet search facilities.

You should also ob

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tain a listing on the Open Directory Project (DMOZ.org) which is well known and well respected in the search engine optimisation industry. The Open Directory does not use the normal search engin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e "spiders" or robot searchers; instead it uses over thirty thousand volunteer human editors who are ostensibly experts in their own fields. The theory behind this is that it ensures relevancy,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ccuracy and quality of all listings. A listing in DMOZ will therefore ensure a listing on Google and probably will get you an enhanced ranking there. Then all the others, like Yahoo, AOL, Netsca

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

pe and the rest are bound to follow.

After optimisation is the submission process. Experience tells me that it is best to submit manually. Manual submissions to dozens of search engines and dir

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ectories can be very time-consuming, however. There are some good automated and semi-automated software packages available out there to do the submissions for you. But for the major SEO players

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

do find the time for manual submissions. Yahoo needs manual submission, since the search engine implemented RSS feed. Some search engines, for example Alta Vista, make it impossible for automate

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d submission by software programs, because of individualised text codes that must be entered by hand at the start of the submission process, so you have to submit to Alta Vista manually as well.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

But that just takes about three minutes.

Ignore ads that say that they can "blast your web site to 500,000 search engines". There aren’t that many search engines; there is only a few hundred in

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

total, and only about a dozen of major importance. You’ll just pay your money and be very disappointed. Most of these so-called search engines are FFA, link farms or free-for-all sites, which n

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

obody every looks at, and which are responsible chiefly for sending out spam. If you link to such web sites you risk being penalised by the major search engines.

The next thing to have lots of

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

is patience. A listing on Google should appear within a couple of weeks if you have optimised your pages properly (incidentally, if you have multiple pages on your web site, as is mostly the cas

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e, it is important only to submit the index page, and let Google’s spider "Googlebot" find and index the other pages, Googlebot is using the footer links that you should have set up on your site

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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No matter what kind of service you give, it is important to build costumer loyalty for it would yield to generating profit and market sustainability. But since it still depends to the costumers whether they choose your product or services over another for a particular purpose, building costumer loyalty is a goal you have to work hard on to achieve. However, it is not that difficult.

I believe so strongly in client attraction (pulling clients towards you) and I help my private and VIP clients create irresistible PULL marketing tools. This article will show you how to work on one of them. Implement this in your own marketing and watch people start coming to you in droves too.

Building a clean, workable web site can be very simple if you educate yourself on the basics of site design and content.

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