Advice You - Internet and Businesses Online

To maximise your website traffic through the search engines you need to focus on the Big3!

What/who are the Big3? They are Google. MSN and Yahoo search. This article will take you through these three search engines and what you can expect from them in terms of achieving results b

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

oth in a short term, as well as a long term basis.

As a search engine, Google still continues to dominate, with Yahoo and MSN the next two choices for people utilising the search market. While in general Google is a clear leader as first preference for internet users when tryin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

g to find something of interest on the internet, this is not necessarily in all categories. In some categories you will find the website traffic coming from MSN and Yahoo search is considerably more than Google.

So it is important when optimising your website to target not just G

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ogle but all of the Big3 (Google, MSN, and Yahoo).

Some of our websites have achieved top 10 rankings and first place positions for main keywords in MSN whereas Google can take up to 3 times as long by comparison.

While the Googlebot will pick up a new website quickly, usually o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nly a business name will achieve high ranking quickly, not your main keywords. Often new websites listed in Google's search results will not achieve high rankings for many months, and for very competitive key words six months plus. In saying that Google loves unique content; so fo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r websites that are not in such a competitive market and providing something new and different, top 10 rankings can be achieved within a month or two.

Due to the amount of time it takes to achieve these ranking it is important that your website is always monitored and keywords ar

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tracked on a regular basis to ensure you are keeping ahead of your competitors. Continual optimisation of your website may be necessary to ensure that not only do you achieve top rankings in the first place, but that you maintain them.

Note: Using a professional search engine ma

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rketing company like Quantum Web Solutions will benefit you considerably towards achieving these rankings. We also know various techniques that help drive traffic to your website much sooner.

The BIG3

Google Search: For those that monitor their website statistics (

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

which is highly recommended if you want to ensure your website is doing well) you will notice that the Google spider can visit your website within as soon as a day of your website being launched for the first time. However, unless your website provides something new or unique, at

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

his current time* it is highly unlikely you will achieve high rankings for anything other than your business name in a short period of time.

It is also possible there may be keywords that attain higher rankings, but if they are competitive keywords in a competitive market then th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

is will be very unlikely. If you are offering a service or product that is new and/or unique, then you will certainly have more opportunity to achieve these high rankings as Google loves new content.

For very competitive markets you can look at up to six months plus to see your k

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eywords bringing in the desired search engine traffic you are looking for. In these instances if you need to bring in traffic quickly, we suggest setting up a pay-per-click campaign. There are also other sources that can help bring in traffic to your site sooner than this, which w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

are able to provide as part of our services.

For new and/or unique website offerings, Google will give high rankings faster for a couple of reasons:

1. It is the opportunity to provide something new to the WWW.

2. There is less competition so there are not as many search resul

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ts to compete against; therefore if your website is properly optimised achieving high rankings will be much easier and faster.

MSN Search: MSN is generally much faster in not only picking up a new website and listing it, but also if your website is properly optimised it is

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

possible to achieve high rankings in the MSN search results in less than a month, even in markets that are relatively competitive. This is by no means guaranteed, but I have seen this happen on many occasions. So while generally MSN search will not always bring you the same volu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e of traffic that Google search will; it does have the advantage over Google that in the short term it will drive more visitors to your website.

Yahoo Search: While Yahoo Search can bring a steady flow of traffic into your website; the challenge lies in being listed in the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

first place with them. I have seen websites picked up by the yahoo spider and listed within a month, but these are rare occasions. Normally it can take at least three months if not more for Yahoo to visit your website in the first place, no matter what techniques are used. Once Y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ahoo search picks a website up however, it does not take very long for a website to achieve good rankings and to start driving traffic to a website.

There are many different search engines out there, but many of them feed their results directly from one of the Big3. By focusing m

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

st of your search engine marketing efforts around these three, you are highly likely to see website traffic coming in from other search engines. For anyone that is new to search engine marketing, the process of achieving high listings for your business may seem daunting. However

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

with the right approach and focus it won't be long before you see string results coming not just from the Big3 search engines, but many other sources on the web.

* As the Search Engine market is constantly evolving, so too are the way search engines list websites in their results

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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