Advice You - Business

A logo is a design or image that represents a company, brand or product. Its aim is to help people identify the company with a positive customer experience. It is the basis of all future branding, advertising and communication strategies. Therefore c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

onsiderable attention should be paid by the brand owners to develop and create an image that besides being unique will stand the test of time – Remember a logo will outlive people, products and services and exist as long as a company continues to oper

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ate.

Background:

The word ‘logo’ is derived from the Greek word ‘logotipos’ meaning a graphic symbol, element or icon of a trademark or brand which is set in a unique typeface or arranged in a particular way.

The three different aspects of a logo a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e:
Logotype/ word mark /letter mark
Icon: symbol/trademark
Slogan: Tag line

Logos gained enormous popularity in the 19th Century after the Industrial Revolution which led to increase in output, distribution and beginning of competitive

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

markets. Every Company wanted to prove it was the best. Every organization wanted to outshine its competitors which surprise, surprise has not changed. There was a huge upsurge in the market and as a result logos were created in order to enable peopl

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e to differentiate between products, packages and labels so buyers could easily recognize the product they wanted.

The emergence of logos brought about a revolution in the advertising world. More and more companies began demanding a unique symbol tha

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

could be a part of their business for years to come. However, only affluent companies could afford their own logo, crest or emblem.

Concept:
Concept is the most crucial aspect of logo design. The logo needs to undergo rigorous tests in order to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

create a unique place in the market its brand owners operate in.

While deciding on what kind of logo you want, ask yourself about the kind of image you want to portray about your company – For example cartoons could represent a fun filled company ph

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ilosophy. Never forget that once decided upon, your logo will be a silent medium that will communicate the company’s ideals and philosophy.

The logo should be impressive and at the same time should not be over dramatic. The design elements need to be

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

as few as possible so that the logo does not appear to be packed with different image components. It should be able to attract the customers the company wants to attract. For example, research shows that using bright colors does not create the brand c

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

onfidence in finance related companies. Finance companies are advised to stick by the traditional grey, blues and reds (remember the bankers’ grey and blue pinstripe suits!!) by the marketing gurus! Though for every rule the pundits ask you to stick b

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

y, there are highly successful designs that just do the opposite - ING’s logo with its orange color image does exactly the opposite of what research and popular wisdom suggests but still creates a highly unique and recognizable symbol.

It is felt th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t certain elements make up a credible and a high quality logo. These are: A logo should be different from your competitors. In my view there is no point being another face in the crowd. So stand out and if you dare, be different. Sometimes breaking r

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ules and conventions may work in your favour. Evaluate maverick design ideas and themes. It should reflect the companies business, products/services. It should be easy to compress and still uniquely retain its design elements.

When finalizing you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r logo design think about your target market and ask these questions:
1) By looking at your logo image, will they be able to guess what the company products/services are.
2) Will they see the image as a representation of professional, reliab

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e company – A company that delivers on its promise?

Remember the logo is not to please you but your customers. Why? Because they are the ones who pay your salaries. They are the ones who will help you buy that lovely apartment with water views!

The

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

most simple yet difficult thing to do is to ignore and forget about what your personal likes and dislikes are with respect to colors, images and font styles and try to see from your target customer segments’ point of view. Easier said than done, but i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

f you can, you will have a logo that will be recognizable.

Significance:
A well designed logo can raise the image of a company it represents. It establishes the credibility of the company. Potential customers form an opinion of a business within

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

seconds and the logo plays a significant part in determining this.

Each aspect of the logo’s design should be carefully analyzed in order to ensure that the right message is being communicated.

Logos leave remarkable impressions that have a lasting

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and a deep impact on the hearts and minds of the viewers.

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tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Promote your Business with the Right Logo!

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