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We all want to know how keywords affect our rankings, but to find out we’ll need to do a little work. Many say keywords a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

re the key to good search engine rankings, although they aren’t at all the only factor.

If you need a tool to help you d

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

cide on your keywords, try Overture's Search Term Suggestion Tool – it allows you to test your keyword rankings by showin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you statistics on recent searches for them. It’s a great tool when you have no clue which keyword you should choose, as

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t can give you a list of terms that were recently searched on.

Keyword Density.

Keyword density refers to the number of

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the keywords contained within your text relative to the amount of text there is. Preferred keyword density ratios vary be

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tween search engines, but you should generally try to keep them between two and eight percent (major search engines prefe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the lower end). Keyword analysis tools can help to optimize a web page’s keyword density. These tools are good if you’re

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

not sure of what you’re doing, as they’re very intuitive and explain things as you go.

Counting the Keywords.

Many SEO

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

xperts will tell you that the keyword density of your text isn’t a very important factor, and that you should be careful

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ot to overdo it. So is there a limit? How many times should you use your keywords? SEO experts won’t be able to answer th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ese questions for you, because no-one’s really sure of the answer. The best answer is that it changes regularly, and you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

an never be sure – you have to experiment to see what works for you.

Location of Keywords.

When testing the effects of

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

eyword location, we found that pages with the keywords at the top and bottom of the page ranked higher on Google than pag

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s with the keywords in the middle.

Many other search engines also give keywords more or less weight based on their locat

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

on, but keep in mind that each search engine’s algorithm is different. Here’s a list of how most search engines prioritiz

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e keyword positions, from most to least:

1. Domain name.

2. Page title.

3. Headings (i.e. H1, H2, etc.).

4. Body text

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

(the first 2 to 3 KB usually counts more).

5. Meta tags (especially description).

6. Links (including keywords in the U

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

L or link text of links to you).

7. Alt text (the ‘alt’ descriptions for your pictures).

Really, though, keyword densit

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

is one of those areas where you’ll have trouble on your hands if you try to second guess the search engines. Be cautious

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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