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Advice You - The Five Key Steps to Naming an Internet Business
Naming an Internet based business or start-up can be a daunting task. Do you follow the zany likes of Google and Yahoo, or do you go the more literal route of Hotels.com and Cars.com? Do you need to have the exact matching domain name as your brick-and-mortar business? And just how important is the .com vs. the .net? With so many choices to make and directions to g
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
o, let's start with the basics.
1. Decide if you are building a business or a brand.
I mention this since many online entrepreneurs are focused on short-term goals. They want to get their site up fast, get ranked high and start making money. This all sounds good but it leaves a business vulnerable in a number of ways. Short term thinking usually leads to literal
1. Decide if you are building a business or a brand.
I mention this since many online entrepreneurs are focused on short-term goals. They want to get their site up fast, get ranked high and start making money. This all sounds good but it leaves a business vulnerable in a number of ways. Short term thinking usually leads to literal
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
names that will (supposedly) rank well with the search engines. In addition, literal/functional names are thought to better inform visitors about what products and services are provided.
While descriptive names do convey a sense of what you do, they fall short in creating an identity, a sense of how you do what you do. So you end up in a sea of sound-alike compani
While descriptive names do convey a sense of what you do, they fall short in creating an identity, a sense of how you do what you do. So you end up in a sea of sound-alike compani
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
es. LendingTree.com (a metaphor) is much more memorable than e-loan.com, loansfast.com or loan-place.com. Amazon.com (another metaphor) brings richer imagery to mind than BooksAMillion.com.
Unless you own a primary domain name with a lot of natural type-in traffic, descriptive names usually fall flat in the long run. You may make a decent living, but it would be d
Unless you own a primary domain name with a lot of natural type-in traffic, descriptive names usually fall flat in the long run. You may make a decent living, but it would be d
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ifficult to grow a long lasting company called MensDressShoes.com. It would always sound generic and descriptive and would rely heavily on the ever-changing algorithms of the search engines. Most descriptive names rely on web surfers typing the search term into the web address box as a .com, hoping to find a relevant company. But what if this changes and consumers
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
turn more and more to using search engines? What if the search engines change their valuation of having keywords in the domain name? You have then built a company that relies on the unpredictable nature of Internet search engines to make you profitable.
Having said all that, even if you wanted a generic short word, it's probably now beyond most businesses' price r
Having said all that, even if you wanted a generic short word, it's probably now beyond most businesses' price r
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ange. Diamonds.com recently sold for 7.5 million dollars. Best advice -- build a brand name and then point generic/descriptive names to the main website address.
2. Come up with a naming strategy.
Go to a directory such as Yahoo.com or dmoz.org and look up competitors in your field. Examine the most common naming methods they use (i.e. proper names, key attribute
2. Come up with a naming strategy.
Go to a directory such as Yahoo.com or dmoz.org and look up competitors in your field. Examine the most common naming methods they use (i.e. proper names, key attribute
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
, metaphors, etc.). If you discover your industry heavily utilizes one form of naming, avoid it and use another. If half of the companies are using the evocative theme of discovery (i.e. Internet Explorer, Netscape, Safari, etc.), then try something different such as an analogy (i.e. Firefox). Map out a list of your competitors' names and see how your names compare
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
against them. Consider such naming techniques as:
• Focusing on a key attribute (Priceline.com)
• Focusing on a key attribute (Priceline.com)
• Adding a suffix (Travelocity.com)
• Creating an invented name (Expedia.com)
• Utilizing an evocative word (Orbitz.com)
• Mixing words in new combinations (HotWire.com)
The more strategies you employ, the more
• Focusing on a key attribute (Priceline.com)
• Focusing on a key attribute (Priceline.com)
• Adding a suffix (Travelocity.com)
• Creating an invented name (Expedia.com)
• Utilizing an evocative word (Orbitz.com)
• Mixing words in new combinations (HotWire.com)
The more strategies you employ, the more
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
naming options you will have at your disposal. Be careful of misspelled names since they will create one more obstacle when it comes to finding your domain name. Some companies can manage this because they have large budgets (i.e. Cingular.com); but as much as possible, focus on names that can be clearly stated, understood and spelled.
3. Search to see if the name
3. Search to see if the name
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
s on your list are available.
A great place to start is DomainTools.com. They will not only allow you to look up a domain name to see if it's available, but they also have a link for domain suggestions when the desired domain in not available. While these suggestions are not always the most creative, they may spark some additional ideas. Plus they show related na
A great place to start is DomainTools.com. They will not only allow you to look up a domain name to see if it's available, but they also have a link for domain suggestions when the desired domain in not available. While these suggestions are not always the most creative, they may spark some additional ideas. Plus they show related na
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
mes that are for sale or at auction on other sites. Another good site is BuyDomains.com. Unlike DomainTools.com, which simply lists whether domains are available or not, BuyDomains.com actually owns its own inventory of over 675,000 names. They will not be available for the $6.95 that GoDaddy.com would charge for an unregistered name, but they do have a good supply
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
of names for between $2,000 to $4,000. Considering the importance of a good domain name, this is relatively inexpensive. In addition to BuyDomains.com, there are sites such as Afternic.com and Sedo.com that also offer a wide selection of domain names, many of which are searchable by category.
You can also broaden your opportunities by adding a good prefix or suff
You can also broaden your opportunities by adding a good prefix or suff
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ix. Avoid the trite "online" or "cyber" endings. In the case of my naming company, I added the intensifier "Pure to the light bulb filament "Tungsten" to form the domain name PureTungsten.com. Other prefixes and suffixes include "My," "Go," "Now," and "USA."
4. If you can't get the .com, then move on.
Starting a new business has enough challenges already. So why
4. If you can't get the .com, then move on.
Starting a new business has enough challenges already. So why
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
dd to it by starting with the .net version of your name? I've had a number of naming clients come to me with this issue. What they thought would be no big deal turned out to be very painful. Consumers default to the .com address; and without it, you will be constantly reminding customers to use the .net or .info or .us extension. To further compound the issue, many
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
important and sensitive emails will end up going to the .com address. Imagine if a competitive company then buys the .com? You would now have a sticky situation. Avoid it by getting the .com first and foremost.
This is also true of the infamous hyphen. Most people will type a name without the hyphen. So unless you want to constantly explain it, don't rely on cust
This is also true of the infamous hyphen. Most people will type a name without the hyphen. So unless you want to constantly explain it, don't rely on cust
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
omers to assume your name has a hyphen. If you have a number in your name, try to get both the spelled out number and the actual number. If you must chose one over the other, go with the spelled out name since names generally contain letters vs. numbers (i.e. CapitalOne.com).
5. Be sure to register all the possible typos and misspellings.
Think of all the possibl
5. Be sure to register all the possible typos and misspellings.
Think of all the possibl
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
e ways your new name could be misspelled (hopefully none if you've done your work!). Then register these names. This will prevent domain squatters and link farms from selling your traffic to your competitors. Since consumers default to the .com name, it's more important that you get common misspellings than it is to get the .net.
As with any name, you would be wis
As with any name, you would be wis
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
e to check the http://www.uspto.gov database to see if there are any companies in your goods and services category utilizing the same or similar name. If that looks clear, you will still need to file a trademark application, which you can do online, or hire a good trademark
attorney.
This completes your crash course on naming an Internet based business. If the t
This completes your crash course on naming an Internet based business. If the t
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ask becomes overwhelming, you can hire a naming firm; but be prepared to pay $7,500 to $75,000 to get a good name, tag line, matching domain name and artwork. If you follow the above guidelines, you should be able to keep yourself from making any major missteps and be on your way to online success. And in both the short run and long run, that's the name of the game
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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