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It is simply amazing. Google’s value recently passed the 100 billion dollar mark. If you aren’t in awe of the company’s gro

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

wth, then you are missing out on something that is nothing less than spectacular. So, what does all this mean? Are we all go

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng to be Googled or something? We can’t be sure, but changes in the world and in the way you live will at least, in some par

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t, have something to do with what Google has planned.

In September 1998, Larry Page and Sergey Brin, Stanford University Ph

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

candidates launched Google just a few years after meeting each other in a Stanford dorm. Together, they began to work on a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

new search engine they initially called BackRub which listed search results according to the popularity of that page. Soon t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ereafter, the name was changed to Google and with the backing of family, friends, and investors to the tune of one million d

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ollars; Google was launched on September 7, 1998, in a friend’s garage.

Let’s just say that from launch day forward growth

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

as been nothing less than absolutely phenomenal.

It is nearly impossible to track all the changes that have taken place wit

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

h the company since its inception. However, in 2004, the company went public and stocks were sold at what many considered to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

be a hyped up price of $85 per share. Today, shares have quadrupled in value and are set to pass the $350 mark. This fresh i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nfusion of cash has allowed Google to expand, develop, or purchase other products including GMail, Blogger, GoogleEarth, Goo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

le Toolbar, Google Groups, Google Talk, and more.

There are other products in various stages of development and the usual “

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rumors” that suggest Google will create a completely different product line or purchase another company’s business. For the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ake of fun, here are some of the areas that Google just may be interested in exploring:

VoIP – Voice Over Internet Prot

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ocol: A natural extension of all things internet.

Online Classifieds – If you can’t buy eBay, you can beat them.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ogle Wallet – A payment processor to compete with Paypal.

Reuters – Is Google interested in purchasing the venerable ne

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ws company?

Some have wondered if Google’s rapid growth can be sustained. After all, 66 year old technology darling Hewlett

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Packard has gone through its share of bumps and scrapes over the years. By the way, HP is only valued at 80 billion dollars.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Regardless, no one can predict the future, but if Google has its way the company will play an important part in your future

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Google: 100 Billion Dollars Strong

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