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  • Advice You - How to Optimize Your Website for Google's Top 10 Ranking-More Steps

    Search engine optimization is the process of choosing targeted keyword phrases related to a website, and ensuring that the website places well when those keyword phrases are part of a Web search.

    On-Page optimization factors:

    The Major Factors Are:

    Meta Tags, Header Tags, Text-body tag and Alt
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    image tags:

    1- Meta Tags:

    Meta Tags are code in your HTML that is invisible to the visitors of your web site but are read by some web spiders and search engines.

    Meta tags used by a large percentage of the top search engines as one of the main guidelines on how they will index your site

    The Ma
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    in Meta Tags are:

    • Title Tag
    • Description Tag
    • Keyword Tag

    Targeting the right keywords:

    Do keyword research- it is very important in building traffic

    To do your keyword research visit this website http://inventory.overture.com/d/searchinventory/suggestion/

    Select a short list
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    of 3 to 4 keywords

    Title tag:

    The page title should include ONLY your main keywords. The least amount of words you can place in the title, the more weight Google will give to each of the keywords and the higher you will rank.

    The title is the most important piece of information search engines u
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    se to index Web pages. Include the title of your page and 3-5 important keywords. Format your site title as follows:

    Site title, keyword1, keyword2, keyword3

    You may use your URL, or the name of your company as your site title.

    • Make sure it specifically describes your product or service,
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    • Makes proper use of 3 or 4 keywords,
    • Use between 10 and 80 characters long.

    Tips:

    • Taken out all of the "ands"
    • Replaced one of the "ands" with a "|" character
    • Always Combine Your Keywords In The Page Title

    Description Tag:

    The Meta description tag describes your si
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    te's content, giving search engines' spiders an accurate summary filled with multiple keywords.

    • Use a descriptive paragraph or sentence that is relevant to your page.

    • If possible, use a sentence or paragraph that is present in the content of your page

    • Use up to 500 characters, including s
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    paces.

    Keyword Tag:

    Use a list of keywords that are relevant to the content of your web page. Use your url as the first key word and separate the keywords with commas. Format the key words as follows:

    www.myURL.com, keyword1, keyword2, keyword3, …..

    Add 5-10 Keywords

    • For best results a tag
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    sized between 50 and 250 characters.
    • Note that keywords should be separated with commas.

    Free Meta Tag Analyzer:

    This Meta tag analysis tool will help you analyze your web pages and check for search engine compatibility. http://www.hypergurl.com/form.html

    More Sites for SEO:

    http://
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    www.submitnet.net/
    http://www.submitexpress.com/

    2- Header Tags:

    Headers are used to break entries up into logical sections.

    Add h1 header tags- (Place your most important keyword) it's best to place your h1 header tag on the top left hand or top/middle portion of your page.

    When Google r
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    eads a webpage, it views the text from the top left hand side of the page to the bottom right hand side of the page.

    Add h2 header tags- (Place your 2nd most important keyword) should be placed somewhere towards the top half of your webpage.

    3- Text - body tag:

    The body element defines the docu
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ments' body. It contains all the contents of the document (like text, images, colors, graphics, etc.).

    • When writing the content, try to evenly sprinkle your main keywords throughout the copy. Don't overdo it though.

    • Try to mention each keyword in a natural way as you are writing

    • Include
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    at least one of the keywords per 1-2 paragraphs, depending on how large your page is.

    • Make sure to mention your main keyword at the very top left and the very bottom right hand side of the webpage

    • Bolding, italicizing and underlining...Once we've finished writing the copy, we should go throu
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    gh and bold, italicize, or underline some of the keywords only 1 time each, maximum.

    • Any keyword must be used 4 times or more in your site's HTML body. This is highly recommended for best ranking results.

    • Avoid Excessive Keywords- No word to be used more than 30 times throughout the page.

    4
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    - Alt image tags:

    ALT tags are images' descriptions.

    • Place your keyword 1 in the alt image tag of the very top image in your webpage. • Place your other 2 keywords plus an extra word like "picture" or "image in the alt image tag of 2 more graphics throughout your webpage.

    Load Time Analysis:
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel


    If your Web site does not load in 12 seconds or less with a 56k connection, statistics show that about 45% of visitors will leave the site.

    • Optimized you site for 56k modem users- Load time 12 second or less.

    • Try to keep your homepage under 50k and your other pages under 40k.

    Here's a gre
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    at free tool to help you check your website's load time:

    http://www.1-hit.com/all-in-one/tool.loading-time-checker.htm

    Search Engine Guidelines:

    Always remember this general rule when building your site: “Search engines do not like to be fooled”. Do not try to manipulate your listings through s
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    neaky methods. Provide useful, relevant content, and you will never have to worry about search engine guideline violations.

    • Hidden Text - you never hide text.

    • Excessive Keywords-Use keywords naturally in sentences and paragraphs.

    • No word to be used more than 30 times throughout the page.
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

    • Repeated Keywords- No keywords to be repeated multiple times in a row. We recommend using keywords naturally in sentences and paragraphs.

    • Doorway Pages- Doorway pages are discouraged by most search engines.

    • Harmful Redirects- Redirecting pages have a hard time being indexed by search engi
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    nes.

    • Frame Issues- It is recommended for sites that use frames to implement a descriptive NOFRAMES tag with relevant text content.

    • Macromedia Flash Issues- Don't create all-Flash pages for any content you want to get indexed - instead, put that content in the HTML portion of the page.

    Enjoy


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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