Advice You - Business

More and more companies are revitalizing their brand with a new l

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ogo, building remodels, new uniforms, advertising campaigns, and

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the like. Typically everyone, both within and outside the compan

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

, gets excited about the new look and message. After all, it’s c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ol to have the latest and greatest of anything.

However, many of

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

these companies fail to recognize the intangible assets. Yes, the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tangible assets have been updated, but what about the employees?

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Has any thought or investment been put towards them? If you remo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

el a restaurant but provide the same average service and food qu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

lity, the customers who already gave you a second chance still w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n’t come back.

Investing in the internal brand leverages your in

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

estment and can help ramp it up to even greater heights. The new

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

revitalization will undoubtedly bring more customers in, so expo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e those customers to a new high level of outstanding service. The

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

’ll immediately realize the new look and feel and be back more o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ten.

Marketing should be the final step in your game plan once o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

erations are executing at a high level. Show off the absolute be

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t product you have to maximize your investment. The same holds t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ue for remodeling --- invest internally before promoting/investin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

externally. Your customers (and your wallet) will appreciate it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - What About the Internal Brand?

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