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Advice You - Is Something Missing From Your Keywords Research? (Part 2)
In my previous article, I raised the issue that proper keyword research must take into account countries. The reason for that was that the demand for keywords can vary between countries. I gave examples of that fact using the Overture keyword tool.
To support my argument (that we need to be aware
To support my argument (that we need to be aware
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
of countries when doing keyword research), I gave 2 reasons:
1. it will help us determine which countr(y/ies) to target, and
2. it will help us know what countr(y/ies) our visitors are most likely to come from.
I would like, in this article, to expand on these 2 reasons. I would also like to a
1. it will help us determine which countr(y/ies) to target, and
2. it will help us know what countr(y/ies) our visitors are most likely to come from.
I would like, in this article, to expand on these 2 reasons. I would also like to a
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
d further reasons why any keyword research must be country based.
1. When doing keyword research, we need to understand the limitations of our research. This is necessary in order to remove any assumptions we make about our findings. For example, if you find that the demand for a keyword is very
1. When doing keyword research, we need to understand the limitations of our research. This is necessary in order to remove any assumptions we make about our findings. For example, if you find that the demand for a keyword is very
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
igh in the US, you cannot assume that the demand for that same keyword will also be vey high in other countries. You will only know for sure how much demand there is worldwide by doing country specific keyword research. Such research can be done using a tool such as the Overture keyword tool,
2.
2.
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
t will tell you where your visitors are most likely to come from. This in turn will tell you what features you need to add to your web site. For example, if you are targeting a keyword that is in demand in the US only, then obviously most of your visitors will come from the US. This then means tha
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
t you need to design your web site primarily for US visitors. You will hence need to:
- use US spelling such as "color" and not "colour",
- if you sell products, then list your prices in US$,
- if you live in the US, then add a fax number so your visitors can place orders by fax,
- if you live
- use US spelling such as "color" and not "colour",
- if you sell products, then list your prices in US$,
- if you live in the US, then add a fax number so your visitors can place orders by fax,
- if you live
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
in the US, you could organise a US free call number for your visitors to ring you should they need to,
- if you live in the US and you ship your orders, then you could include shipping costs. You could also include how long it will take for them to receive their order,
- if you don't live in the
- if you live in the US and you ship your orders, then you could include shipping costs. You could also include how long it will take for them to receive their order,
- if you don't live in the
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
US, then you will need to make it possible for your visitors to pay you in US$,
- if you don't live in the US and you ship your orders, then you could include shipping costs. And you could include how long it will take for them to receive their order,
- and so on . . .
If on the other hand, you
- if you don't live in the US and you ship your orders, then you could include shipping costs. And you could include how long it will take for them to receive their order,
- and so on . . .
If on the other hand, you
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
are wanting to target several non-English speaking countries, then:
- you may need to add a translation service to your site so that your visitors can read your site in their language,
- you may need to add a currency exchange service so that your visitors can convert your prices into their curr
- you may need to add a translation service to your site so that your visitors can read your site in their language,
- you may need to add a currency exchange service so that your visitors can convert your prices into their curr
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ency,
- you may need to make it possible for your visitors to pay you in their own currency,
- you may need to add other ways for your visitors to pay you apart from credit cards. You could offer international cheques/checks, money orders, direct bank transfers, . . . I once had a customer who w
- you may need to make it possible for your visitors to pay you in their own currency,
- you may need to add other ways for your visitors to pay you apart from credit cards. You could offer international cheques/checks, money orders, direct bank transfers, . . . I once had a customer who w
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
nted to pay me in Euros from Italy and needed my address to do so. The easier you make it for people to place an order, the greater the chances someone will place an order!
- if you ship your orders, then you could add the shipping costs to each of the countries you are targeting. And include how
- if you ship your orders, then you could add the shipping costs to each of the countries you are targeting. And include how
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
long it will take for them to receive their order,
- and so on . . . May be you can think of other things you will need to add to your site to accommodate your international visitors.
3. It will help you target the right keywords for the country you want to target. For example, if you want to ta
- and so on . . . May be you can think of other things you will need to add to your site to accommodate your international visitors.
3. It will help you target the right keywords for the country you want to target. For example, if you want to ta
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
get Canada, then you will need to use keywords that are in high demand in Canada only. There is absolutely no point doing keyword research in the UK if you are wanting to target Canada as the keyword demand between the 2 countries may vary greatly.
4. It will help you develop a keyword strategy s
4. It will help you develop a keyword strategy s
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
o that you can target several countries at the same time. This can be achieved in several ways depending on the keywords' demand and supply.
- you could use keywords that are in common demand in the several countries. For example, if you sell "widgets" with your site and you find that there is a
- you could use keywords that are in common demand in the several countries. For example, if you sell "widgets" with your site and you find that there is a
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ealthy demand for "black widgets" in the US, the UK, Canada and Australia. Then you could target that keyword with your site as that keyword will help you target 4 countries in one go,
- you could use keywords in demand in each country, as long as they complement each other and are highly relevan
- you could use keywords in demand in each country, as long as they complement each other and are highly relevan
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
for your site. For example, using the widget idea, if you found that "colored widgets" are in demand in the US, "white widgets" are in demand in the UK, "black widgets" in Canada, and "coloured widgets" in Australia. Then, you would just target all these keywords with your site which would not be
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
hard to do as all these keywords can easily be targeted together.
Given the right circumstances, you could even use both strategies at the same time.
As I mentioned in my first article, the Overture keyword tool enables you to research the demand for keywords in some 19 countries around the worl
Given the right circumstances, you could even use both strategies at the same time.
As I mentioned in my first article, the Overture keyword tool enables you to research the demand for keywords in some 19 countries around the worl
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
d. To see the countries that Overture supports, go to www.overture.com and have a look at the top right corner of the page. By clicking on any one of the countries listed, you will have access to the Overture keyword tool for the country you selected, and this will enable you to research the keywo
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
d demand in that country.
As you may know, keyword demand is only one half of the equation. Keyword demand needs to be looked at together with its supply numbers. One of the ways of determining keyword supply is to use Google. This means that to you need to know how to use Google to research the
As you may know, keyword demand is only one half of the equation. Keyword demand needs to be looked at together with its supply numbers. One of the ways of determining keyword supply is to use Google. This means that to you need to know how to use Google to research the
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
upply of keywords in your country of interest. This is a bit harder to explain and beyond the scope of this article.
I hope that this second article has convinced you about the need to be country aware when doing your keyword research. The success of your web site may depend on it.
Serge M Botan
I hope that this second article has convinced you about the need to be country aware when doing your keyword research. The success of your web site may depend on it.
Serge M Botan
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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