Advice You - Business

Is your company better than the competition? Do you provide lower prices to the custo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mer? Does your company have much better customer service than that of your competitor

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

? Do you and your employees really care about the customer and want them to know this

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Your advertising needs to alert your customer in a way, which they can easily unders

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

and that you are better than your competition.

You must advertise in a way, which vis

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

alizes your stance on customer service and customer care. When I say a way, which visu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

lizes, I mean that words alone are not enough. After all almost all company advertisi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g no matter where you go says that they have the best customer service and they care a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

out their customers. This is so common that the customers are actually getting tired

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

f it.

How often have you gone to a company, which promises great service and tells yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

they care about their customers only to find out that the customer service is lousy a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nd they could care less about you and you know it? You see customers are on to this,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ut if you can show them in a way, which visualizes your customer service or brings abo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t thoughts in the customer's mind of the best services that they have experienced at o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

her companies; then your advertising will be effective.

Advertising should not just t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ll the customer about great customer service and that your company cares about them; r

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ther you need a way to show them or to trigger positive thoughts in their mind, which

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hey will associate with your brand name. Is this easy to do? It is if you've been doi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

g it for a long time and understand consumer buying behavior and psychology. If you d

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n't perhaps you should seek professional marketing help? Please consider this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Advertising and Visualizing Your Stance on Customer Service and Care

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