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A recent Google patent application has the SEO community buzzing. At a bare minimum this document reveals the direction Google is taking i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ts future search criteria. Changes in the way Google will be evaluating pages for search rankings are intended to address two major proble

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s:

- Search engine spam, and

- Ensuring that "fresh" documents score higher than "stale" ones

Here is a summary of some of the general

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rinciples outlined in the document. Most SEO specialists agree these are reasonable principles, and it is only a matter of time before the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y are adopted.

1. Anchor text of links is still very important. Focus on your anchor text. It should contain your most important keyword.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

2. Google expects that anchor texts will vary. A lot of identical anchor text suggests an "unnatural" linking pattern. Anchor texts shoul

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

vary, but contain related phrases.

3. Google will record when specific links were first discovered, and watch how they change over time.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Links with a long life span are considered more valuable than links with a short life span. This adds support to the link delay theory --

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

that links do not start "counting" until they have been in place for a few months. So get working on those links right now, but don't expe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t immediate gratification from Google.

4. If a new website gets a flood of new inbound links, this will be an indicator of possible spam

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ctivity. Links should be introduced gradually and according to a consistent pattern.

5. Google acknowledges that there may be link "spike

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s", and so an influx of new links will be interpreted as legitimate if some of the links are from "authoritative" sites. Go after links fr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

m authoritative sites.

6. If a stale webpage continues to receive new incoming links, it will be considered fresh. Keep adding links poin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ing to important pages.

7. Links from fresh pages will in some cases be more valuable than links from "stale" or old pages that have not

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

been recently updated. Get links from pages that are active. If you have high value links from important sites, develop a strategy for kee

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ing those links fresh.

8. Google places more value on a site where link growth remains constant and slow. Slow and steady wins the race.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eep getting those links.

9. Pages with many inbound links will require proportionately more new links in order to remain fresh. The assum

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ption is that the more links a page has, the more it should be getting in the future. Otherwise it starts slipping into the "stale" catego

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y. Focus more attention on your most important pages.

Regardless of whether of not Google implements all of these criteria, the general d

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rection is clear. More importantly, these points make good SEO sense, and provide a very good place to start when planning a link strategy

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Learning search engine optimization can be tricky, but with great deal of experience, and techniques any keyword optimization can be done. I wrote this article to discuss some similar things about search engine optimization, and other techniques used.

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