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Advice You - HELLO My Name is INTERVIEW
Today I am joined by Scott Ginsberg, better known as “The Nametag Guy.” Scott is an author of three books, professional speaker, and the only person in the world who wears a nametag 24-7. His blog is a daily read of mine.
Benjamin: How did you make the transition from ‘a dude who wears a name tag’
Benjamin: How did you make the transition from ‘a dude who wears a name tag’
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
to a successful speaking and writing business?
Scott: When I started wearing a nametag 24-7 in college, I kept a journal of observations, stories and responses; It seemed like it would make a cool book. Since I always wanted to be an author, I decided to write it. I asked some other authors how to
Scott: When I started wearing a nametag 24-7 in college, I kept a journal of observations, stories and responses; It seemed like it would make a cool book. Since I always wanted to be an author, I decided to write it. I asked some other authors how to
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
elf-publish, did some research and put the book out when I graduated. When my website and book got picked up by the media, people started asking me to give speeches. Since I’d always excelled at speaking, it felt like a good fit. I did more research on the speaking industry, hooked up with some amaz
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ing mentors, did a LOT of research and speaking for free, and eventually was able to sustain myself on authorship/speaking. Hey, it only took 3 years to make money!
B: How did you become unforgettable?
S: Well, there’s this pill I take called…just kidding! I’d say by learning how to be UNIQUE, not
B: How did you become unforgettable?
S: Well, there’s this pill I take called…just kidding! I’d say by learning how to be UNIQUE, not
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
DIFFERENT. In other words, how not to just stand out, but to be the ONLY ONE.
B: How have you incorporated ‘Web 2.0′ applications into your self promotion?
S: Gosh, what haven’t I used! I have two blogs I update regularly. I also podcast, use online social networking like MySpace, Flickr and
B: How have you incorporated ‘Web 2.0′ applications into your self promotion?
S: Gosh, what haven’t I used! I have two blogs I update regularly. I also podcast, use online social networking like MySpace, Flickr and
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
Squidoo, and also use widgets on my website to talk to people live. Basically, everything Web 2.0 offers, I use. And it’s great. It builds community, enables me to live and breathe the brand, stay in front of fans, market myself daily and drive traffic. 100% of my business is WOM (word of mouth), I
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ve never made a cold call in my life and I don’t (nor will ever) spend a dime on advertising. KEY LESSON: If you are remarkable, they’ll find YOU.
B: What obstacles or advantages does your young age present when becoming established as a speaker and writer?
S: My GOSH it sucked. Still does. Who th
B: What obstacles or advantages does your young age present when becoming established as a speaker and writer?
S: My GOSH it sucked. Still does. Who th
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
e heck is going to listen to a 26 year old kid give a speech, right? But I have learned something called “Disarming Audience Preoccupation,” in which you address the obvious barrier first and explain why it’s not an issue. For example, I open my speeches with a quote from Indiana Jones by saying, “I
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
’s not the years, it’s the mileage.” Also, I just go out there and be myself and try to give value, and usually people forget how young I am. After all, few 26 year olds have written three books and speak internationally. That’s gotta count for something! If all else fails, I just show people the pi
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
cture of me in Ripley’s Believe it or Not. That always helps ;) However, being young is also a great advantage insofar as offering a new, fresh, untainted-by-corporate-world perspective. Which people LOVE.
B: Is it tough to be a professional speaker when most of your peers are 40 years older than y
B: Is it tough to be a professional speaker when most of your peers are 40 years older than y
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
u?
S: Yes. It’s tough because people won’t take you seriously, but it’s glorious at the same time because it enables you to be a sleeper. They don’t see ya coming!
B: How should I go about writing a book?
S: Very carefully. No, just kidding. I’d go buy Dan Poynter’s book “The Self Publishing Manu
S: Yes. It’s tough because people won’t take you seriously, but it’s glorious at the same time because it enables you to be a sleeper. They don’t see ya coming!
B: How should I go about writing a book?
S: Very carefully. No, just kidding. I’d go buy Dan Poynter’s book “The Self Publishing Manu
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
l.” He’s the best in the biz, and he can help you more than I could. It’s my bible, other than The Bible.
B: How did you start receiving media coverage?
S: Dude, I have no idea. I met the right person at the right time who passed my info to a reporter which started a colossal snowball effect which
B: How did you start receiving media coverage?
S: Dude, I have no idea. I met the right person at the right time who passed my info to a reporter which started a colossal snowball effect which
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
got me on every radio, TV and print outlet in the country. I wouldn’t call it luck, because if my idea wasn’t remarkable they wouldn’t have interviewed me. I’ve never “pitched” a media outlet before. I think the key is: get them to call you. Be amazing and unforgettable and remarkable and unique an
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
cool and they will find you. Oh, and it helps to be funny. And if possible, smart. I’m still working on that last one ;)
B: How can our readers achieve success as a young entrepreneur?
Huge question. I actually have a book called “Make a Name for Yourself” coming out next year about that exact id
B: How can our readers achieve success as a young entrepreneur?
Huge question. I actually have a book called “Make a Name for Yourself” coming out next year about that exact id
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ea. So let me give you some ideas from the closing chapter that will help. They’re alphabetical. This is good stuff here. Enjoy…
Action develops courage.
Ask, “What’s next?”
Ask, “Why me?”
Assault the minute.
Attract through attitude.
Authenticity, not charisma.
Avoid
Action develops courage.
Ask, “What’s next?”
Ask, “Why me?”
Assault the minute.
Attract through attitude.
Authenticity, not charisma.
Avoid
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
he always.
Be a sleeper.
Be completely original.
Be one eyed.
Be regularly silly.
Become your beliefs.
Cherish uncertain ground.
Confidence is king.
Consider nothing useless.
Create the fist.
Don’t overeducate audiences.
Do something cool.
Be a sleeper.
Be completely original.
Be one eyed.
Be regularly silly.
Become your beliefs.
Cherish uncertain ground.
Confidence is king.
Consider nothing useless.
Create the fist.
Don’t overeducate audiences.
Do something cool.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
Earn inner applause.
Fans, not customers.
Feed your brain.
Friendly always wins.
Get a glory.
Give value first.
Give yourself away.
Go somewhere alone.
Have big ears.
Imagination is everything.
Interaction, not interruption.
Just do something.
Fans, not customers.
Feed your brain.
Friendly always wins.
Get a glory.
Give value first.
Give yourself away.
Go somewhere alone.
Have big ears.
Imagination is everything.
Interaction, not interruption.
Just do something.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
>
Let it go.
Life leaves clues.
Market yourself daily.
Medium is message.
Mundane into memorable.
Never be bored.
Nurture your nature.
Opportunity knocks constantly.
Own a word.
Plant impossible gardens.
Prepare for serendipity.
Respect people’
Life leaves clues.
Market yourself daily.
Medium is message.
Mundane into memorable.
Never be bored.
Nurture your nature.
Opportunity knocks constantly.
Own a word.
Plant impossible gardens.
Prepare for serendipity.
Respect people’
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
s nos.
Respect your hunches.
Say affirmations daily.
Schmoozing is stupid.
Self talk works.
Small victories first.
Success isn’t perfection.
Take massive action.
Take more pictures.
Think grandiose thoughts.
Travel without plans.
Unique, not dif
Respect your hunches.
Say affirmations daily.
Schmoozing is stupid.
Self talk works.
Small victories first.
Success isn’t perfection.
Take massive action.
Take more pictures.
Think grandiose thoughts.
Travel without plans.
Unique, not dif
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
erent.
Verbs, not nouns.
We’re all marketers.
We’re all salesmen.
Write everything down.
You’re always marketing.
B: What advice would you like to leave with our readers?
S: Start reading three books a week for the next five years. That’s what I do. Reading makes you smart
Verbs, not nouns.
We’re all marketers.
We’re all salesmen.
Write everything down.
You’re always marketing.
B: What advice would you like to leave with our readers?
S: Start reading three books a week for the next five years. That’s what I do. Reading makes you smart
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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