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Advice You - Creative Search Engine Optimization - A Case Study
Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site? While there are plenty of articles providing useful information, this article
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
shows you how a real world example met with success. The point of this article is to emphasize creativity when approaching tough optimization situations.
Problems for BusinessTaxRecovery.com
In November of
Problems for BusinessTaxRecovery.com
In November of
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
2004, our firm took on the seo marketing for BusinessTaxRecovery.com. The site was being promoted through offline activities and pay-per-click campaigns. No effort had been made to achieve high rankings in G
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ogle, Yahoo or MSN.
Keyword analysis revealed that combinations of the root keywords, “business” and “tax” were going to be difficult to attack. The primary problem concerned government agencies with web sit
Keyword analysis revealed that combinations of the root keywords, “business” and “tax” were going to be difficult to attack. The primary problem concerned government agencies with web sit
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
es. The IRS site, for instance, had roughly 9,680 inbound links and an absolute ton of content. State agencies weren’t far behind. The California tax agency site had roughly 7,000 inbound links and, again, to
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
s of content.
For a final nail in the coffin, the client informed us the business was cyclical with the busiest months being January through April when people focused on taxes. The site absolutely had to ran
For a final nail in the coffin, the client informed us the business was cyclical with the busiest months being January through April when people focused on taxes. The site absolutely had to ran
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
k highly during this period. We had two months to achieve results.
Gulp!
The Solution for BusinessTaxRecovery.com – 140,000 Hits
After staring at a Salvador Dali painting for a few hours, we came up with a
Gulp!
The Solution for BusinessTaxRecovery.com – 140,000 Hits
After staring at a Salvador Dali painting for a few hours, we came up with a
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
solution. It involved a combination of internal site page focus, meta tag optimization, link exchange and massive article promotion. The results produced 145,828 hits from January through April, with only 5,
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
000 coming from the pay-per-click program.
The first step was to change the focus of the site from the home page to the article page. Jumping the tax agency sites on keywords such as business tax and taxes w
The first step was to change the focus of the site from the home page to the article page. Jumping the tax agency sites on keywords such as business tax and taxes w
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
s impossible in two months, so we didn’t even try. Instead, we decided to focus on the keyword phrase “business tax articles” and bring people into the site through the article page. Meta tags were optimized
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
and a link exchange program undertaken. The key to campaign, however, was a strong article promotion campaign.
Since taxes are confusing, it seemed obvious that an article campaign focusing on tax informatio
Since taxes are confusing, it seemed obvious that an article campaign focusing on tax informatio
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
n would meet with success. Boy, did it. Approximately 35 articles were written, published and submitted to article directories. Since the articles were timely, they were snapped up and published. The articles
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
produced direct traffic to the site as well as numerous inbound links because of the link created in the article byline.
As for the search engines, we focused on everything but Google. We expected nothing fr
As for the search engines, we focused on everything but Google. We expected nothing fr
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
om Google because the major content and meta tag changes would take six to eight months to show results per the usual practices of Google. In reality, it didn’t matter. The Yahoo and MSN search engines produc
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
d big time.
In mid-January, the site went to number 1 on MSN under “business tax articles.” By the end of January, Yahoo was also listing it as number 1. MSN started listing it at number 1 for “tax articles”
In mid-January, the site went to number 1 on MSN under “business tax articles.” By the end of January, Yahoo was also listing it as number 1. MSN started listing it at number 1 for “tax articles”
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
in February. The combination of these listings produced a significant amount of traffic, conversions and a very happy client.
Can we go on cruise control now? No! With the end of the tax season, the traffic
Can we go on cruise control now? No! With the end of the tax season, the traffic
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
to the articles page of the site has dropped by 75%. Nobody is looking for tax information after April 15th, so this is hardly surprising. The promotion of the article page was simply a short-term solution to
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
a difficult situation. While it should produce traffic during the first quarter of each subsequent year, it is not a year-around solution.
Over the next six months, we will focus on the long-term goal of ju
Over the next six months, we will focus on the long-term goal of ju
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ping over the tax agency sites for keywords such as “business taxes”, etc. It is going to take a lot of patience, but will eventually produce a significant amount of business for the client.
Creativity is of
Creativity is of
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ten the key to conquering seo situations. Blindly slapping up new meta tags and links isn’t always the best answer. Sometimes, a little pre-emptive consideration can yield amazing results. It did in this case
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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