Advice You - Business

I get asked this question all the time, "how can I stand out when there are so many other people doing what I do?”

Consider the entertainment industry. It’s safe t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

o say the competition in the field of entertainment is incredibly stiff. Standing out, amongst other things, is essential to an entertainer’s success. When you thin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

k about some of the most powerful celebrity names like Oprah, Martha Stewart, and Madonna you realize that their attraction power is directly linked to their unique

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

flair for doing what they do.

Yet, each of the powerful women I’ve just mentioned have their own distinct place in the world of celebrity thanks to their personal

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

brand. The same distinction can happen for YOU in your industry.

Your personal brand is already living inside of you just waiting to be uncovered. It’s the one

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

unique marketing message you can communicate right away that your competitors can’t copy.

Just as we each have our own distinct footprint we also have our own

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

unique brand – unlike any other.

No matter how saturated your market, how limited your budget, you can always find a way to make your unique brand mark daily.

He

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

re are three simple ways you can stand out TODAY:

Voicemail:

Did you know that you could make a distinct brand imprint in a short voicemail message? In his

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

book “Purple Cow” Seth Godin talks about making even the ordinary, like a voicemail greeting, extraordinary. Use your voicemail greeting to genuinely express your

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

brand. When recording my “brand headquarters” greeting I started to chuckle and because its so fitting for my brand, I did not edit out the chuckle.

Email Signa

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ure:

We get many opportunities each day to express our brand. How many emails do you send in a week? If you’re like most business pros, LOTS! Instead of the st

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

andard: name, phone, email, web address signature line, why not create a short ad at the end of your email touting what makes you unique? My love of shoes, which is

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

in my email signature, led a local journalist to interview me and voila I was featured in a newspaper column.

How do you say “thank you”:

I don’t know abo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ut you, but in my book you can never thank people too often. Who doesn’t want to feel appreciated? The way you thank your colleagues, alliances, and clients say’s l

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

oads about your brand and is a part of your overall brand experience.

In this day of electronic communication, it’s easy to send off a quick thank you email (that’

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s better than no thanks at all) but what about making that thank you more meaningful by being creative as it relates to your brand. One client I know loves calligra

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

phy and its one of her favorite hobbies. She takes those few extra moments to personally hand-write her thanks and does so using her calligraphy tools. It makes an

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ordinary note card that much more special and speaks to one of her personal passions. How are you saying thanks?

Each and every day you have the opportunity to sta

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nd out uniquely no matter your market or market conditions. Take a moment to look at all of the ways that someone can experience your brand. I’ve shared three in to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Make Your Mark: 3 Steps to Turn the Ordinary Into Extraordinary

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