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  • Advice You - How to Top Google with Article PR

    Search engines determine their rankings based on two things:

    1. Is your site relevant? (Optimized for certain keywords)
    2. Is your site important? (Many links back to your site from other sites)


    Only when you address both of these considerations are you guaranteed of making an impact. Your degree of success depends on how hard you try and how many other people you're competing aga
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    inst (and how hard they're trying).

    Optimizing your site for keywords is the easy part. (See www.divinewrite.com/seocopy.htm for more information on SEO copy.) Generating links back to your site is much more challenging – and time consuming (especially considering Google's dampening link filter - see www.divinewrite.com/googlelinkfilter.htm. But it can be done; and you don’t need a huge budget.

    The key to toppin
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    Google on a budget is article PR.

    Here’s how article PR works…



    STEP 1) You’re an expert in your field so you possess knowledge that other people want.

    STEP 2) You write a helpful article – sharing your hard-earned knowledge and expertise.

    STEP 3) You submit your article to recognized “Article Submit” sites on the Internet.

    STEP 4) Publishers of online newsletters, ez
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ines, etc. gather content from these sites for free.

    STEP 5) Helpful, well written articles are snapped up by thousands of publishers from all around the world.

    STEP 6) The only condition is that they must publish the article with a functioning link to your site.

    STEP 7) 300 people publish your article – you get 300 links back to your site.

    Below are some FAQs about article
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    R that will help you write your articles and manage your article PR campaign.

    Q) What should I write about?

    A) Write about what you know. Make sure it’s related to your business (so you can use the keywords you want to rank with) and helpful (so it gets published). For example, if you’re a manufacturer of industrial plastics, you might write an article - or series of articles - on how best to handl
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    teflon tubing prior to installation. Once you get thinking about it, you'll probably find there are hundreds of articles you could write that are helpful. You may even have some of them partly written already in your instruction manuals or installation guides, etc. Another good idea is to think of all the questions you get asked by customers and potential customers. These questions show you what people are intere
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    sted in. If you write an article answering every one of these questions, you'll get published, and you'll also show yourself to be a credible expert. (You may even cut down phone support time!)

    Q) How long should my article be?

    A) The best articles are only as long as they need to be. Keep it short and sweet – there’s nothing wrong with a 400 word article. By the same token, if you need 1500 words
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    o say all you need to say, that’s fine as well.

    Q) What kind of writing should I use?

    A) Simply write in a style that your audience will be comfortable with. If they’re from the old school, don’t write like I am. Don’t use contractions, don’t end sentences with prepositions, and don’t start sentences with “and” or “but”. But if they’re not old school, just use conversational English. In fact, the m
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    re of yourself you include in the article, the more engaging it will be. The key is to make it readable.

    Q) Should I focus on keywords?

    A) Yes! Yes! Yes! Any SEO website copywriter will tell you that just as you need to optimize your website for specific keywords, so too should you optimize your articles. If possible, turn keywords into links back to your site. And always try to include keywords in
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    the headline and byline of your article. And don’t worry about being seen as Spam; if your article provides good quality information and guidance, it won't be seen as spam by the search engines even when it’s very keyword rich.

    Q) Where should I submit my article?

    A) There are hundreds, if not thousands, of submit sites on the Internet. Too many to include here. Do a search for “article submit” an
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    just find the ones that are most applicable to your industry and offer the most subscribers. Alternatively, you can purchase a list.

    Q) Who will publish my article?

    A) Generally people publish pre-written articles because they want “eyes on paper”. In other words, they want to generate traffic to their site. Helpful articles are one way of doing that. It also sets them up as credible authorities
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    n a particular subject. And it develops customer loyalty. There are hundreds of thousands of companies (maybe even millions) publishing online newsletters, ezines, and article pages. No matter what your industry, you’re bound to find quite a few who are interested in what you have to say. In fact, once a few publishers recognise you as a good source of content, they keep coming back looking for more (and even emai
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    l you asking if you can send them directly).

    Q) How will I know when my article has been published?

    A) As one of the conditions of publications, you can request that the publisher notifies you when they use your article. Of course, most don’t bother to do this, so it's a good idea to set up a Google Alert which notifies you when your URL ha
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    been published on a web page. Google doesn't pick them all up, but it picks up a lot. Whenever you receive an alert, you make sure the article in unchanged and the link back to your site is functioning.

    Q) Will the publisher change my article?

    A) No, generally not. Changing articles is just extra work. In fact, that’s why publishers like good articles and consistent content providers – because tha
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    means they don’t have to do any extra work. I’ve had many articles published, and don’t recall a single instance of an article being changed without my permission. If you’re worried about it, you can include an instruction not to change the article in your conditions of publication.

    Q) Can I get an SEO copywriter to do my article PR?

    A) Yes. Any SEO copywriter should be able to write keyword rich
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    articles and submit them to a number of high traffic article submit sites.

    Q) What kind of information would I need to supply an SEO copywriter to write my article?

    A) You’d need to tell your SEO copywriter something like, "We want to write an article which helps people install teflon tubing. The kinds of people who'd be doing it are... They'd be doing it because... The benefits of our tubing are..
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    The difficulties they'd face are... Here are the key steps to successful installation..." Using this information, your SEO copywriter should be able to put together a very readable article which would be bound to get published.

    Q) Will my reputation suffer if my article appears on a dodgy site?

    A) It shouldn’t. Most dodgy sites will be either unrelated or have very low traffic. If the site is unre
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ated, the publisher won’t go to the effort of publishing your article. If it’s related but has very low traffic, very few people will see your article there anyway. And besides, even if your article appears on a dodgy site, it probably won’t be changed because – dodgy or not – publishers don’t create extra work for themselves. So your original presentation, content, and intent will be unaffected. Write a good arti
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    cle, and it always reflects well on you, no matter where it's published.

    Q) How long will it take for my ranking to increase?

    A) There are no guarantees in SEO. It all takes time. For a start, the search engines can take up to 2 months to update their index of pages. And a single inbound link generally won’t have much impact. Depending on how much competition you’re facing for keywords, and where t
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    e links are coming from, 100 inbound links may not make much of a difference. (Links from high PageRank sites are more beneficial to your ranking – see http://www.divinewrite.com/seotradesecrets.htm for more information on PR.) So don’t expect anything to happen too quickly. But if you’re dedicated, and you’re prepared to write quite a few articles, you’ll definitely see results within a few months.

    Happy writing


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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