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Everyday, the Search Engines average 300 MILLION searches. In a recent Forrester Research report 81% of consumers on the Internet find products and services by using the Search Engines. Search Engine Optimization allows you to achieve top search engine placement and a tap into a new source of qualified visitors who are actively

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

searching for products and services on the Internet.

Unfortunately, only 7% of all websites are visible by the search engines according to a recent StatMarket.com study. The reason for this phenomenon is because most web sites are not properly optimized and promoted to achieve high search engine rankings.

The Top 3 Components

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Of Optimizing Your Web Site for Top Search Engine Rankings:

To achieve the best overall, long-term search engine positioning, three components must be present on your web site:

1. Content component (Your web page text.)

2. Link component (How you link your pages together.)

3. Link Popularity component (The in-bound links to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

our site.)

1) The Content Component

The most important part of the content component (of a search engine algorithm) is keyword selection and where you place keywords on your web pages. In order for your target audience to find your site on the search engines, your web pages must contain keyword phrases that match the phrases y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

our target audience is typing into search queries. Finding these keywords that your target audience uses to find your product is accomplished by conducting keyword research.

2) The Link Component - Internal Linking

The strategy of placing keyword-rich text on your web pages is useless if the search engine spiders have no way of

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

finding that text. The way your web pages are linked to each other has huge impact on your site's search engine positioning. Be sure to link your pages together with your keywords within your links.

3) The Link Popularity Component - Acquiring In-Bound Links

The "Link Popularity" or Google "Page Rank" (PR) component of a searc

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

h engine algorithm analyzes how many web sites link to your website.

95% of the battle of getting high rankings at the search engine is acquiring quality and relevant links pointing to your web site. Ever since Google entered the search engine market, all the major Search Engines have started using links as the primary way they

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rank web sites. This is known as your web site's "Link Popularity" or in Google's case it's called "PageRank" or "PR."

For example, the heart of Google's algorithm is PageRank, a system for ranking web pages developed by Google founders Larry Page and Sergey Brin at Stanford University. Here is what Google says about their "Pag

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Rank" web site ranking algorithm at their web site http://www.google.com/technology/...

"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, G

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

oogle looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

As Google explains, Links and PageRank are critical to ranking high in the search engines. I

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

fact, inbound links and the text within those inbound links account for 95% of effective search engine optimization.

Relevant Links: But, attaining optimal link popularity is not as easy as simply obtaining as many links as possible to your website. The quality and relevancy of the sites linking to your site holds more "weight

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

" than the quantity of sites linking to your site. Since Yahoo is the most frequently visited site on the web, a link from Yahoo to your website carries far more "weight" than a link from a smaller, less visited site.

Here's what Google Developer Matt Cutts has to say about links...

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

~~
"Thematic incoming links from authority sites
carry more weight than on-page optimization."
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Top 4 Strategies for Acquiring Links to Your Web Site:

Below are the four critical steps for achieving high rankings by acquiring text links to your web site...

1) Get

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

higher Google PageRank score than your competition For any given keyword, there is a minimum PageRank required to rank at Google. In order to see what this minimum PageRank number is, search Google for your keyword and look at the PageRank of your competition's web sites that are ranked in the top 10 of the Search Engine Results

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Page (SERP). An easy way to view the PageRank scores of your competition is to use Google Toolbar http://toolbar.google.com or the SEOChat PageRank Search tool. http://www.seochat.com/seo-tools/pagerank-search/

2) Get more relevant links than your competition All links are not created equal. The best links are "relevant" links

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

from web pages related to your keyword.

3) Get more links on more different web sites than your competition Getting links on a variety of different web sites on different networks is crucial for high rankings.

4) Use the keywords you want to high rankings in the search engines as the anchor text of your in-bound links. "Anchor

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

text" is the visible text within a hyperlink. Text links and anchor text are the two most important criteria for how Google and other top Search Engines rank web sites.

Here is an example of a link containing the keyword phrase "ERP Software" within the anchor text...

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
F*R*E*E

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

[ERP Software] white paper shows how
to increase profitability and reduce inventory.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Relevant Links and PageRank are critical to achieving high search engine rankings. Want proof? Do a search at Google for the highly competitive keyword "computers" and you'll find Apple

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nd Dell computers rank numbers 1 and 2 in the Search Engine Results Page (SERP). Now, click through to the Apple and Dell web pages and look for the word "computers" in their web page text. What did you find? Neither www.apple.com or www.dell.com have the word "computers" in their text, yet they're ranking #1 and #2 at Google.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Relevant Links and PageRank Win!

The sites with the most relevant links and highest Google PageRank win every time and rank the highest at the top search engines. There are many methods you can use to acquire text links including buying links from a broker, Internet directories, reciprocal linking, Internet publicity, and others

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Corporate identities are very important in this competitive world of ours. It is through the corporate identity that the core values of an organization are identified. It is not only the big companies that need corporate identity; the small business owner too needs to build a corporate identity standard. This is because it is through the corporate identity package that your suppliers, and the general public identify the company.

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Advice You - The 3 Essential Components of a Search Engine Optimization Campaign

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