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Advice You - SEO Expert Guide - Ongoing Monitoring of Results (part 9/10)
In the Guide, you have, so far, learnt how to plan for and execute a search engine optimization and promotion strategy. However, this is not a one-off process, but an ongoing and iterative process, where you tweak and refine towards ever better ranking.
To inform this iteration, it is vital that you objectively monitor your performance, using measurable indicators an
To inform this iteration, it is vital that you objectively monitor your performance, using measurable indicators an
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
d statistics.
(a) Tracking PageRank (PR)
As I have indicated previously in the Guide, you can find out your Google PageRank at any time by using the Google Toolbar.
Bear in mind that the PageRank system is a logarithmic system, where the average page rank of all pages on the web is just 1.0 (so at PR10 there are just a handful of sites, whilst at PR0 there ar
(a) Tracking PageRank (PR)
As I have indicated previously in the Guide, you can find out your Google PageRank at any time by using the Google Toolbar.
Bear in mind that the PageRank system is a logarithmic system, where the average page rank of all pages on the web is just 1.0 (so at PR10 there are just a handful of sites, whilst at PR0 there ar
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
tons). The system is also a zero-sum game, in that an increase in the PR of one site is effectively offset by a tiny reduction in the PR of every other site (so that the average stays at 1).
As the internet is always growing and average PR stays the same, you should therefore expect your PR to decline slowly over time (all other things, including SEO, being equal). Y
As the internet is always growing and average PR stays the same, you should therefore expect your PR to decline slowly over time (all other things, including SEO, being equal). Y
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
u can predict how your PageRank might change in the near future by using Rustybrick's PR Predictor.
You might not be aware of this, but Google makes available to the public a key which gives you direct access to the index database compiled by their crawler. You can obtain you own API key at no charge from: http://www
You might not be aware of this, but Google makes available to the public a key which gives you direct access to the index database compiled by their crawler. You can obtain you own API key at no charge from: http://www
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
google.com/apis/
Once armed with your key, I suggest you use the excellent Tracker from Digitalpoint, which allows you to track changes to your PageRank over time (for any number of different URLs).
(b) Key Word Performance Reporting
A simple tool to get you going is the GoogleRankings to
Once armed with your key, I suggest you use the excellent Tracker from Digitalpoint, which allows you to track changes to your PageRank over time (for any number of different URLs).
(b) Key Word Performance Reporting
A simple tool to get you going is the GoogleRankings to
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
l, which allows you to enter a keyword chain and see where your domain appears in Google's search rankings for that combination.
With your API, you can sign-up for two further great services. The first of these, Google alert, is a useful free-subscription service, which allows you to receive emails showing change
With your API, you can sign-up for two further great services. The first of these, Google alert, is a useful free-subscription service, which allows you to receive emails showing change
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
to top rankings for your selected keywords. The second is the GoRank Google API keyword tracking tool (also free) which allows you to monitor multiple domains and keywords all on one page. The easiest way to learn is by doing, so get cracking!
(c) Monitoring your Traffic Rank
Begin by downloading and installing the Alexa Toolbar (and join over 10 million othe
(c) Monitoring your Traffic Rank
Begin by downloading and installing the Alexa Toolbar (and join over 10 million othe
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
people who have done the same). Tailored toward website owners and SEO freaks, it provides detailed statistics and information about the Web sites that a user visits (through tracking the surfing habits of it's millions of Toolbar users).
Alexa gives each site a traffic rank. To get into the top 100,000 sites is the obsession of many. However, do recognise that Alexa
Alexa gives each site a traffic rank. To get into the top 100,000 sites is the obsession of many. However, do recognise that Alexa
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
has it's limitations. Firstly, it has much greater penetration in Korea than elsewhere (so Korean sites disort the results). Secondly, at the lower end of the rankings, your own visits to your site can make a big difference to your rankings (as your own activity is also polled by Alexa).
For all it's faults, Alexa is about the only reliable way to get any kind of idea
For all it's faults, Alexa is about the only reliable way to get any kind of idea
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
where your site lies in terms of traffic, relative to your competitors. If you are still miles behind after a few months, try tweaking your keywords and content to more closely mimic (without copying) your successful opponent. Hopefully, you will reap the benefits!
(d) Checking your Back Links
The easiest way to check your Google backlinks is to type link: fol
(d) Checking your Back Links
The easiest way to check your Google backlinks is to type link: fol
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
owed immediately by your domain name. However, Google filters out of these results any internal links and similar links. To trick Google (and force her to leave those in) type your domain name into the Google search bar, with a plus sign between the dot and the tld domain filename. The two cominations for Doug are:
link:antique-door-knocker.com and: antique
link:antique-door-knocker.com and: antique
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
-door-knocker.+com (retrieves more results)
For a rigorous and on-going analysis, take your Google API key back to Digitalpoint's Tracker, a wonderful two-in-one tool which allows you to track (filtered) backlinks and PageRank for loads of individual URLs on just one page.
(e) Interpreting your own Web Statistics
You should not neglect your own log files
For a rigorous and on-going analysis, take your Google API key back to Digitalpoint's Tracker, a wonderful two-in-one tool which allows you to track (filtered) backlinks and PageRank for loads of individual URLs on just one page.
(e) Interpreting your own Web Statistics
You should not neglect your own log files
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
r site statistics in seeking to understand the success of your SEO strategy. If you don't already have a stats package installed, I recommend Webalizer or AWStats.
Ignore hits and files. A hit is any element called by your browser when it requests a page. A file is a hit which actually returned data from the server. Given that a single page may register a single hit o
Ignore hits and files. A hit is any element called by your browser when it requests a page. A file is a hit which actually returned data from the server. Given that a single page may register a single hit o
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
hundreds of hits (if it contains lots of images or external scripts and style sheets) it is not very useful data for any kind of comparison.
Unique Visitors are recorded through each new IP address that hits you site. This under-estimates the total, as people visiting your site from the same IP address (such as people on an office network) will be counted as a single
Unique Visitors are recorded through each new IP address that hits you site. This under-estimates the total, as people visiting your site from the same IP address (such as people on an office network) will be counted as a single
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
visitor. Repeat visitors are a sub-set, where the same IP address has visited more than once (and will be over-estimated for the same reasons highlighted above). If you visitor numbers are on the rise, the chances are that your SEO strategy is yielding results.
Page Views or Page Impressions (PI) measures the number of pages served. By dividing this into total visitor
Page Views or Page Impressions (PI) measures the number of pages served. By dividing this into total visitor
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
numbers, you can also derive the number of pages the average visitor views. Page views can give you an idea of whether or not visitors are finding what they need on your site and progressing through it or viewing a single page and leaving.
The key measure for you is the Referrer data, where the link a visitor clicked on to arrive at your site is counted as a referrer
The key measure for you is the Referrer data, where the link a visitor clicked on to arrive at your site is counted as a referrer
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
r referring site. By tracking the number of referrals each month that you get from each search engine (and comparing this to their respective market shares) you can get an idea of how your performance is improving over time.
Search terms and search strings appear in the referring url and can tell you a lot about the key words you have successfully optimized. You might
Search terms and search strings appear in the referring url and can tell you a lot about the key words you have successfully optimized. You might
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
find that you are getting traffic on some unexpected terms and failing on some you hoped would do well. However, this could in fact mean you have hit on some useful words that your competitors have missed! Feed back your findings into future SEO activities.
The Browsers section will typically show you which search engine robots are visiting your site, how often and wi
The Browsers section will typically show you which search engine robots are visiting your site, how often and wi
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
h what result (ie. how many pages they are viewing). If you spot any areas of underperformance, re-read the crawler guidance at the robot homepage (to make sure there is nothing you are doing to impede the spidering of your site).
Now for some final conclusions and advice on site migration (to your new, optimized masterpiece) ...
Navigate the guide
Previous:
Now for some final conclusions and advice on site migration (to your new, optimized masterpiece) ...
Navigate the guide
Previous:
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
SEO Expert Guide - Black Hat SEO - Activities to avoid (part 8/10)
Next: SEO Expert Guide - Conclusions (part 10/10)
Next: SEO Expert Guide - Conclusions (part 10/10)
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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