Advice You - Business

Now that you’re familiar with the differences between marketing and advertising, and you have some understanding of the basic factors we apply when putting together an advertisement or an advertising plan (see that issue again or sign up so you don’t miss an issue

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

), it’s time to think about effectively leveraging your time, effort, and money. A website can help you do just that.

People often ask “Do I really need a website?” Our response is, “You can survive without it, but are you in business to survive or are you in bus

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

iness to thrive?” You might think that’s a silly question, but lots of businesses are functioning as if they’re just trying to get by rather than thrive.

This issue will address some basic questions about websites. We’ll start with that original question, “Do I r

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ally need a website?”

According to the Computer Industry Almanac, there are approximately 1.08 billion internet users in the world. Sixty-two million U.S. households, or 55 percent of American homes, had a Web-connected computer in 2003, according to U.S. Census

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

data. That’s up from 50 percent in 2001, and more than triple the 18 percent who were online in 1997.

People with any kind of regular web experience, understand and expect that a site will grow and change over time; so they may not demand that your site be perfec

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t, but, because the internet has become such a huge part of our lives, many people don’t take a business seriously unless it has some basic web presence. Having a website is a basic component of an integrated marketing plan.

Do you want to leverage your time and

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ffort?

Time is the most precious commodity we have. We can do many things to generate more money, but we can never generate more time. This is a 24 / 7 world and the web is a 24 / 7 promotion and business generating opportunity. Having a website and expanding int

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

o the world of e-commerce, leverages your time and effort by allowing you to market and sell 24 / 7. You may be thinking “But I have a service business. I sell my expertise which is tied to the time I spend with my clients.” That model and that mindset will limit

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the amount of money you can earn. The web provides opportunities to re-package your expertise and sell it to people who are interested in, and actively looking for, products and services like yours. (We’ll be discussing how to generate multiple streams of income i

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

another issue, so if a friend sent this to you, make sure you visit the website to subscribe.)

Is it all about you or all about your customers? Think about why you do some of the things you do and why you have the policies you have. Our focus as business people

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

should be on providing the best service and best information to existing and current clients. Having a website allows customers and prospective customers to get information about your business any time they want it rather than only when you’re open. It allows them

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to send you a question whenever they think of one rather than holding the question until you’re open. It also expands your customer base to include the entire world.

How do you get people’s attention when they’re bombarded by hundreds to thousands of messages ea

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

h day? Traditional advertising has an interruption factor. You’re reading an article in the newspaper and have to turn the page to find the rest of the story because there’s an ad for something that interrupts the flow of the article. You’re watching TV and a comm

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ercial comes on interrupting the flow of the show. The phone rings at dinner time and it’s a telemarketer interrupting your dining experience with family.

Businesses have a hard time getting their messages to consumers if for no other reason than shear volume of

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

messages being delivered. Technology provides consumers with the option to skip commercials you pay for. Direct mail has a slim return rate. There’s the Do Not Call list, the Junk Fax Law, and Can Spam Act. A website will allow your business to cultivate and devel

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

p relationships with those who want to hear from you, are already interested in what you have to say, and are in the market for what you have to sell through the use of permission-based marketing (more on permission-based marketing in another issue).

Convinced?

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Sure, it’s a hassle to create and maintain a website. There’s an expense involved in the creation and maintenance of the site. But, there’s an expense in not having one or having a poor one. If you’re in business to thrive, and your in business to serve your custo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

mers, a website is a critical way to do those things.

In our next issue, we’ll define some of the key terms of web-based marketing, and identify some key components for your website. Part 3 in our website series will give you ideas for expanding and customizing y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ur offerings to increase your revenue.

1 John 1:7 But if we walk in the light, as He is in the light, we have fellowship with one another, and the blood of Jesus, His Son, purifies us from all sin.

© 2006 Abiah Designs. Visit elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

biahdesigns.com">http://www.abiahdesigns.com for additional articles and information on building a brand that resonates with your target market and to view their portfolio. Also, visit our BrandReturn blog

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Is it possible to go from bottom line worker to CEO in a Corporation in America? In fact history shows it is. We have had CEOs of McDonalds rise from lobby trash patrol. The CEO and CFO of Enterprise Rent-a-Car went from car washers to their positions. Often even with such examples critics will say that it is not possible today?

Many small business owners make an attempt to create their own layouts for their initial trade show display. This makes perfect sense because most small business owners are used to doing everything themselves and like the idea of saving a buck when possible. At the same time they may not be sure that trade show marketing is going to help their overall marketing effort.

People will pay more attention to a humorous commercial than a factual or serious one, opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to both product and customer.

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Advice You - Can A Website Help Grow Your Brand? - Part 1

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