Advice You - Business

Let's be honest. Are you (and your business) forgettable?

"You know what I like about you? You don't care what anyone thinks!"

That...compliment...came from my mother-in-law when she first saw the eggplant painted walls in my living room. It's true, we are not living our live

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s ready for resale here. My husband and I won't play it safe and squelch our creativity within our own home. Our lives are not neutral statements.

Why tell you this? Frankly, I see crushing levels of mediocrity out here in suburbia and when I get out and surf the web to check

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

out some of your businesses, things don't look much better. So much creative inhibition in the lives and businesses of otherwise fine people! Just makes me want to scream:

For the love of God, People, Please Come Alive! You are boring me to tears!

I'm serious! I work

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

with people every day who are brave enough to take on the challenge of finding their unique voices in the world and I see a whole lot more who would do well to follow suit.

Let's take your brand presence for example. Don't think you need one? That's interesting. Good luck wit

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

that. Understand you need one but don't really have one? Yes, I know.

If you are a self-employed person or small business owner with a website are you engaging me immediately in a compelling dialogue from the moment I find your site? Am I so clear on who you are, what makes

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ou cool and why I definitely want to have you in my universe that I can't help but reach out to you? Are YOU so clear on who you are that the whole concept of competition has become a meaningless and arcane concept?

If you don't get this you are losing customers.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
>

A lot of customers.

Real Life Example: When I enrolled in coach training, I spent some time checking out coaching websites. MANY coaching websites. Even then, not having ever thought about business or branding (I was a therapist, after all) I found myself become bored and i
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
some cases actually turned off by 98% of what I saw there. By the time I looked at the 40th site I couldn't remember any specific coaches, save ONE. I contacted the only coach that caught my attention just to congratulate him on being memorable. Keep in mind that I was just s
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
rfing. I wasn't even looking to hire anyone. It hadn't even occurred to me to consider it. Because the site engaged me, it was natural that I respond. This led to a reply and a suggestion that we talk live. I called. At the end of the hour, this coach asked me what I wanted t
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
do. It wasn't until that minute that I knew I wanted to hire him but I did.

Having a site that was compelling enough for me to want to know this individual when I didn't even know I was in the market for his services put about $4,000 in that man's pocket.

Thi
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
illustration relates to my experience with a coach, but this phenomena is certainly not restricted to that industry. Regardless of the type of business you are in, go back and look at your company's website, even if you are "just an employee". How do you rate your site on its
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
bility to achieve similar results with your visitors?

If you were unique this year, how will you keep from becoming a commodity next year?

Your business presence is just one manifestation of you (no matter what your position). Your physical environment is another. Whil
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
I recognize it has been practical for many people to live in resale-ready homes due to frequent career moves, I also know that trend has changed and many are settling in to their homes for a far longer time than had been true in the last decade. Unfortunately, the way many peop
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
e relate to their homes continues to reflect a sense of impermanence. Worse yet, having a conscious eye toward resale makes you a temporary inhabitant of someone else's home! You have to ask yourself, who's house are you in? The next buyer's? Your parents'? Your boss or cowork
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
r's? Your hired decorator's?

If I walked in to your home, would your place engage me in an immediate dialogue about you? Hint: Yes it would...but what, exactly would it tell me? It would tell me what values you LIVE by (not the ones you say you live by, the ones you act
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ally DO). It would tell me how you feel about yourself. It would tell me a lot about how it feels to be you. It would tell me what you ignore and what you embrace. Borrow the eyes of a stranger, if only in your mind, and walk around your environment. Open a closet or two. Lo
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
k at your clothes. Notice where you feel pockets of dead energy and where you feel flow. If you have ever found yourself wondering what you stand for in the world and who you are...well, your environment has a great deal to tell you about what you have been projecting to the re
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
t of us.

If your environment is not making a bold statement about who you are when you are at your best...if it is not clear to everyone who sees it (even if it is only you) that you are joyfully engaged with your life take a stand now to correct that.

You cannot be su
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
cessful in life in any lasting and vital way if you do not have an Environment that supports you.

Yes, Big E, Environment. Who you hang out with and what you feed your body, brain and spirit are parts of your Environment as well. And consider this:

You will not attr
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
ct to you the opportunities and resources you desire if what you show to the world tells us that it is okay to ignore you.

With the change of seasons, it's a great time of year to start setting goals. Make being memorable one of them. Embrace your extraordinary uniqueness

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Branding and Distinctiveness: Are You Telling Me It's Okay to Ignore You?

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