Advice You - Business

Have you thought about your letterhead lately? Many businesses don’t because it is easier to not think about it and keep going on with the multitude of tasks that has to be done on a daily basi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s. However an update to an old letterhead can be just like an extreme makeover. If your letterhead has not changed in the last 15 or more years it might be time for an update. However there a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e many things you want to watch out for and make sure you don’t make these mistakes in designing your letterhead.

Don’t Do Tip 1: Overcrowded Corporate Letterhead

If you are going for a corpo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ate letterhead look you want to be sure to not crowd everything into the top of the letterhead. Sure there are a ton of things you want to include on there and a lot of important information.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

owever with all of the contact details in today’s connected environment you letterhead can quickly become overcrowded and ugly. So plan ahead and make some decisions early on what is necessary

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

or the top part of the letterhead. For example do you really need two different emails address, multiple phone numbers, address and all kinds of other junk crowding your logo and letterhead des

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ign. Instead see if you can’t leave some of these things off the letterhead and if not then place them down at the bottom in the footer area. The more open space you can provide in the letterh

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ad the more of a corporate look it will have.

Don’t Do Tip 2: Overuse Of Color On Company Letterhead

Sure we can all admit that we love color and lots of it. However when you are working wit

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a letterhead color should be used sparingly if at all. Your letterhead will be copied, Xeroxed and run through the fax which are all black and white only. So if you have lots of color and won

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

erful gradient areas on your letter head full of beautiful colors it is going to turn out ugly in the end. After it has gone through multiple fax machines and a few copy machines your letterhea

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

will look like a big black ink spot. It might be now better used in a psychology testing laboratory then as your letterhead. In fact I often suggest when working with ideas for a letterhead d

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

esign one should copy and fax it a few times along with crumpling the paper up and abusing the letterhead a little before deciding if it is the final look you want. By doing this you can see yo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r letterhead as everyone else will.

Don’t Do Tip 3: Overly Detailed Letterheads

Getting a letterhead with lot of fine, small details is not going to work very well either. It will go through

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

he same process as above and you don’t want your finely detailed artwork look like a old sailor’s tattoo that has spread and stretched out too much from over use. The fine details will be lost

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nd thing will blur together. Again try taking it through the process yourself and see if you still like the final result.

Don’t Do Tip 4: Realtor Letterheads

You know we have all seen those g

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ossy business cards and beautiful letterhead printed in full color that many Realtors will use and they look great. However they are often a little overboard and a little too gaudy if you are n

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ot in the realty business or field. So if you are not in that field do not put a pick picture of yourself with a beautiful sunset behind you on your letterhead. This will look very overdone an

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

like you are into yourself too much. You want a letterhead that emphasizes your company and not just you.

No matter what you plan on doing with your letterhead and no matter what industry you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

work for don’t waste your time or spin your wheels trying to get a letterhead to only be disappointed later. Instead take some time to reflect on the company and mission of your business. Then

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

try to design letterhead that communicated these feelings. You want your letterhead to act as a first impression and it is therefore important that it carried the mood and tone of your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Everybody talks about innovation but not many firms can “walk the talk” and turn a creative idea into something of value. According to the Harvard Business Review only 1 in 10 new product introductions succeed in the market. But what makes the difference between success and failure? If we knew the answer we could use innovation to drive faster growth and superior profits. I asked 65 companies world-wide to look back at their recent projects and decide why some projects worked and some didn’t. They include IBM, Microsoft, Lloyds Bank and the RAF. Here are the conclusions of the study:

Print ads generally have four written parts: headline, support copy, call to action, company name and a visual. Visuals are usually more important than copy because they're more effective in attracting readers' attention and can instantly present your product or service in a dramatic and motivating way.

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