Advice You - Internet and Businesses Online

There is some truth in this, as the rapid expansion of article sites as lead to search results becoming filled with content from suc

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

h sources. Of course, the strongest article sites are very powerful in their own right and their content is typically original, and

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of interest to a vast array of people. Google frowns upon individual pages which appear on the internet that are simply duplicating

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the information provided on another site, and the ‘penalty’ incurred means that Google will drop the ranking a few notches, or in ba

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d cases, simply remove the site from its indexing, which means it will not appear on any of its results pages.

If a person wants to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

search for a particular product/topic, and the results page shows up with hundreds of pages which each show the same/too similar in

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

formation, then that person will not have experienced a good search. Google, rather than penalising duplicate content (as in many ca

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

es it cannot be helped), rather acts a filter, to ensure that a person’s search yields worthwhile results. Just because your site do

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

es not appear in the result does not mean that you have been hit with a Google ‘penalty’, merely that there are stronger, more autho

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ritative sites that Google has picked which hold the same/similar information. Put more simply, the whole idea of Google when it was

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

started was to make searches more relevant, rather than simply relying on the number of times the keyword(s) were repeated on a pag

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e. Therefore, it will only show up a diverse cross section of possible matches, rather than a list of sites all offering the same ba

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sic content.

In truth, Google has made it harder for weaker, newer sites to perform well, and this is across the board, not just wi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

th article sites. Some authors will only submit their content to established sites, which leaves the new and less well known sites s

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ruggling for good content. However, all article sites started somewhere, so new sites must make sure they are doing the basics right

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and laying the foundations, by subscribing to web directories such as Yahoo and Dmoz, and taking the time to promote themselves thr

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ough forums and blogs, if they cannot yet attract the top authors. The material they do post has to legitimate, so as not to tarnish

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

their reputation before they have really begun. This means checking over all of the material submitted to them, to make sure the co

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ntent is both appropriate and relevant, and doing a bit of background research on the author, to determine whether they are genuine

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

writers, or simply plagiarisers who have done no more than copy and past another person’s article and then cite it as their own work

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Isn't it time to demand the real PR results you're entitled to, and for which you've paid good money?

One of the essential management aspects of doing a business is monitoring how your products conduct in the market.

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