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The other day I received a new client from an article that I wrote almost t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

wo years ago. Naturally I was delighted, as once again my articles came thr

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ugh for me. In fact this happens all the time and is one of the huge advant

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ages of using promotional articles as your only web advertising tool—like I

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

do. It is in fact one of the reasons why I can never dream of using any oth

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

er method of web advertising.

Think for a moment of any other effective me

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hod of advertising online. The moment the ad runs its' course and is pulled

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

out, you will stop receiving a response. Contrast that to promotional arti

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

les that once posted will not only remain online virtually forever, but wil

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

l also continue to virally spread all over the World Wide Web.

Then there

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s the fact that one can target different segments of the market easily and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

effectively using articles. Picture a retail shop that a client walks into.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Let's say they ask for a pair of yellow socks. If that shop has every color

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

on earth except yellow it is unlikely that they will make the sale. With a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ticles you become the site that has everything and with just a little effor

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t you can target clients for every imaginable sock color on the face of the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

earth. That is the awesome power and capability of the web-advertising tool

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

called promotional articles.

The truth is that a promotional article, onc

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

written will continue to work hard for you day and night 24/7, in making p

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

eople aware of who you are, what you do and what products you have for them

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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