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  • Advice You - The Double Sided Card, is It a Good Idea?

    Just recently I went to order some business cards. I had no idea as to what I wanted I just knew that I had to have some. I was absol
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    utely staggered as to the array of samples that I saw. I was still thinking of a plain card with my details on it. When I started loo
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ing it was a case of the more I see the harder it got, there were photographic cards, cards printed full colour on both sides, CD car
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ds, embossed cards, laser cards with holograms and a multitude of different ideas.

    Fortunately I stumbled on a company that really h
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ld my hand, they asked me some questions and said that they would organise the artwork for a small fee. When I explained that I wante
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    d something sort of spiritual to reflect my line of business, the graphics guy said "I know what we can do," and he went outside with
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    a digital camera and took a photo of the clouds. He showed me the photo and said that will be a great background and it will always r
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    emind you of us. As it happens it was a fantastic photo and I decided to let him design something around it. It was then that I learn
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    the value of using both sides of the card. The designer said that it would be good to put my message on one side and my details on t
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    he other. I had never seen this before so I just let him do as he wanted. I was a little worried as to how much this was going to cos
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    , so I said that I would call back later, giving myself a chance to get some quotes.

    I spent the afternoon ringing around to get an
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    dea of the costs. I could not believe the variance in price, I was quoted for 1000 cards between $99AUD plus gst to $165AUD +gst and
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    if I wanted full colour on both sides it would be an additional $50AUD+gst. Everyone said that artwork and design would be extra.

    Ar
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ed with this information I went back to my original company and asked them what the cost would be, he said that for one side it would
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    be $69 and an extra $30 to print full colour on the back.

    The amazing thing was that he was so sure I would come back he had virtua
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ly done the design. I was very impressed and placed my order. The point of this is to let you know that there is an awful lot of thin
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    gs going on in business with technology, and if you do not listen to people in the know, you will get left behind. When I saw my card
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    I was thrilled, it made me feel ten feet tall, they looked so professional, they had laminated both sides and rounded the corners to
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    make it look like a credit card. The moral of the story is to have a good look round and see the advancements in card design and the
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    get a quote from at least three people, as the price difference is outstanding.

    Good Hunting and good luck in making your statement


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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