Advice You - Internet and Businesses Online

Your navigation must be simple to follow, and no navigation visible to spiders should take

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

them away from your webpage. You must also start working on getting some good links back t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

o your website. Links work best if they are directed to specific pages on your site, and n

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t to a ‘links’ page. However, not all links are good. All one way links are good, where yo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

u do not have to provide a reciprocal link back to the other party’s site, but these are ge

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ting increasingly more impossible to get.

If your link is a reciprocal link, whereby you b

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

oth provide a link to each other, the site with the lower Google page ranking gets the best

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

deal. If you have a page rank of 5 and a site with the normal page rank of 0 to 3 asks you

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

for a reciprocal link, they will get more benefit from it than you will. So, while you nee

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

links, get them intelligently. However, if you find negotiation for links difficult, also

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

keep in mind that even links from new sites are better than no links at all.

Finally, con

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

trary to what everybody tries to tell you, especially those selling search engine submissio

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

services, there is no need to submit your site to a search engine. A true search engine s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

uch as Google, or Yahoo now that it is more than just a website directory, searches the Wor

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d Wide Web for websites containing keywords relating to the terms used by Google customers.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

You don’t have to ‘submit’ a site to have it spidered, and sometimes it is better that yo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

don’t.

It will help, however to submit a sitemap to both Google and Yahoo, and both of th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ese search engines provide information on how to do that. If you learn how to get listed o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

search engines by carrying out these simple logical steps, then you should be able to gene

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rate free traffic every time you have a new website that you want published on the internet

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - How to Get Listed on Search Engines Part II

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