Advice You - Internet and Businesses Online

Recently Google released what is being called Google 2.0 or Universal Search. Through this release Google has added some of the other search engine results to the main web search results page. Things like Maps, Image,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Video and Books search results are being displayed. While this might be a good thing for those times in which you are actually looking for a map and can’t seem to find the link to the Google Map search engine, howeve

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

, when you are not looking for a map this feature just gets in the way.

The same thing can be said for the Image and Video results. What if I am just looking for a variety of information on a topic and I am not inter

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sted in where the topic is on a map or if some writer has written a book on the subject. Heaven forbid my search query be a popular topic for would be film makers who have posted some home movie on another of Google’s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

properties, www.youtube.com?

This morning I went to Google and typed in Vancouver Film School as I wanted to see what summer workshops they had available for teenagers. Suspecting that the Vancouver Film School used

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

something other than www.vancouverfilmschool.com as their web address, I knew that Google would be able to point me to the right address within the first few pages.

Under Google’s new Universal Search platform I have

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to say that I didn’t really like their new search results. First thing that I noticed was a big display for a Google map that pointed out 3 locations. Had I not known where the VFS was located this might have been hel

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ful but seeing as I wasn’t requesting that information, I found it to be wasted space.

The next thing I noticed was that due to the amount of space required for the map layout there was only one website displayed abo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e the fold. For those of you who do not know what above the fold means; this is the term used to describe what a web viewer sees prior to scrolling.

One website displayed above the fold in the organic search seems a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

little silly to me seeing as most eye tracking studies show that users generally only really view the top 3 results in search engines. With those 3 top results now going to other Google products, I have to wonder what

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the real point of this Universal Search is.

Remember the term I used earlier “above the fold”? Well with only 1 organic result displayed above the fold we have to take a look at what else is available above the fold.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

As I said earlier I was doing a search Vancouver Film School and have placed the link so you can take a look at the results. http://www.google.com/search?hl=en&q=vancouver+film+school

In the organic results we now se

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the top links going to 5 references to Google maps and 1 link to the www.vfs.com site which is also fortunate enough to carry site links. For those of you who do not know what site links are; site links are generated

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

when a site ranks highly for a search term and that site generates significant traffic to a variety of the pages within the site. Site links are nice things to have but if your site doesn’t get a lot of targeted traf

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ic, I wouldn’t bank on getting them any time soon.

Back to “above the fold” – Not a lot of choices as far as organic results go but luckily for me I knew what I was looking for and my query was answered without havin

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to scroll. Being the curious sort I took a look around the whole page and noticed that while there was only 1 organic listing above the fold, there certainly was no shortage of sponsored listings. One sponsored ad at

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the top of the page and another five PPC ads on the right hand side of the page.

Now I can’t speak for anybody else but to me it certainly looks as though Google is now placing the emphasis on their own products such

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

as Google Maps, Google Video and the Omni present Google Ads. No one can blame Google for wanting to make more money as they haven’t got all of it yet but, just don’t try to convince us that the reason behind Google

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

.0 is to deliver us a better search experience.

Granted, if I was looking for maps and cheesy videos and I didn’t want to waste my time by concentrating on using specialized search tools then this would seem ideal. H

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

wever, sometimes while doing searches I am looking for a wide variety of sites to see as many different opinions as I can and not just what Google thinks I should be looking for by force feeding me their sponsored ads

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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