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Most of us web marketers start out about the same way. We hear all about the level playing field of the Search Engine Marketing world and we think tha

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t we’ll be making money in no time. Just put up a quick web site, submit it to the search engines and wait for the checks to start coming in...

Alas,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

soon reality cracks us in the face. You see, making money on the web is different then making money in the real world, it’s just NOT any easier. Ah bu

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t let’s face it, deep down, we kind of knew that all along.

Case in point is the world of Organic SEO. Organic SEO is the Holy Grail of web marketing

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Its promise is that you can get free targeted web traffic to your sites and this traffic will buy whatever it is you’re trying to sell. While it’s tr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ue that a search engine like Google does freely send millions of users to these free listings everyday, and Google does its best to show its visitors

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nly listings that are relevant to what they’re looking for. There can be substantial costs associated with these “free” listings.

First off there is

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

time. Hey, we all know that time is money. Getting a top five listing on Google for a”money keyphrase” is not a quick proposition. For any given keyph

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ase, there can be literally millions of competing listings. It can take months maybe even years to get your site within striking distance of the top s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

pots. Fact is, if you’re not in the top five results, you’re not going to get any meaningful traffic to your website.

Next factor you need to conside

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

is the cost of performing the actual SEO work. You can hire a SEO professional to do the entire job for you and this could cost thousands of dollars.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Plus SEO is not a job that you can do once and forget about. It’s an ongoing proposition. The Search Engines are constantly updating their algorithms

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

what’s working today may not work tomorrow. A SEO needs to keep monitoring your pages and performing various tweaks even after you’re in the top spot

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s. Make no mistake; they don’t do this for free.

Doing your own SEO is often a viable solution; however, while it’s usually cheaper, it’s not free. Y

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

u have to learn the techniques that are effective today and then you need to put those techniques into action. All this costs money in the form of lea

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rning, plus it takes time and like anything else, it takes practice to get right. Keep in mind, all the time you’ll spend learning about SEO and the t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

me you spend actually performing the work is time you can’t spend doing other things (things like finding new markets, or following up with existing c

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ustomers).

So what’s the answer? An approach that I’ve always had success with is to pick the low hanging fruit first. To do this I look for keyphras

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s that are easier to rank for, phrases that don’t have a lot of competition. I can rank for these keyphrases much easier and quicker then the “big mon

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ey” phrases. An added benefit is that these “long tail keyphrases” are often more targeted and better converting then those other more general phrases

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Effectively managing Human Resources has become one of the most daunting and complex tasks for small to mid-market business owners. One solution for frustrated businesses is to implement a Human Resources Outsourcing solution. An HR Outsourcing firm allows companies to shift responsibility of nonessential jobs that can be handled easily, and inexpensively, by off-site experts. This in turn enables the business owner to focus hei time and resources on their bottom line.

Every business is concerned with security or at least should be. This is especially true when using the Internet. However, an area where many organizations let their guard down is with conference call security.

Many auto detailers fall short in their sales presentations. I have often shopped the competition to see what their knowledge base was to gage their worthiness as a formidable competitor in the market place.

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