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Advice You - Tracking the Success of Your Website - Google Analytics
How successful is your website? Do you really know how well it is performing for your business?
Many website owners make the mistake of thinking that the more traffic they get to their website the better, and they work towards this end. It is better to focus efforts on bringing in targeted traffic that
Many website owners make the mistake of thinking that the more traffic they get to their website the better, and they work towards this end. It is better to focus efforts on bringing in targeted traffic that
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
will convert to sales or enquiries. To understand more correctly how well a website is performing, and who is visiting the website, a good website statistics package is required, as well as an understanding of the data these website reports produce.
With many website hosting packages free website stat
With many website hosting packages free website stat
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
istics are available. However, the information is not always easy to understand or doesn't always give you the information in a way that is easy to understand.
Google Analytics
Google Analytics is a great application that Google provides absolutely free. It tracks all activity on your website,
Google Analytics
Google Analytics is a great application that Google provides absolutely free. It tracks all activity on your website,
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
not just visits through Google. All you need is a Google Account, and FTP access to your website to insert a small amount of code in your website, and away you go.
If you don't already have a Google account, I encourage you to set one up as soon as possible! You can do so at: https://www.google.com/acc
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
unts/NewAccount Not only will you have access to Google Analytics, but having a Google account gives you a whole host of other tools.
Visitors
As a start, it is a good idea to find out how many visitors are coming to your website. Visitors are broken down into new and returning visitors. While
Visitors
As a start, it is a good idea to find out how many visitors are coming to your website. Visitors are broken down into new and returning visitors. While
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
it is great to attract new visitors to your site, you should aim to see a decent percentage of returning visitors as well, as this gives a good indication that people find your site interesting enough to come back to.
Depth of Visit
How many pages are viewed during a visit to your website?
Depth of Visit
How many pages are viewed during a visit to your website?
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
Length of Visit
How much time do visitors spend on your website? If they are spending very little time on your site when you have an information-rich site, then you need to start looking at the navigational report to find out where you are losing them.
Keywords
The Keywords that people are
How much time do visitors spend on your website? If they are spending very little time on your site when you have an information-rich site, then you need to start looking at the navigational report to find out where you are losing them.
Keywords
The Keywords that people are
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
finding your website through, are a good indication of what keywords are performing well for you in the search engines. Are the keywords that are displaying for you truly reflective of what you offer? If not, then it is time to revamp the content on your website.
Referrals
Which referrals drive
Referrals
Which referrals drive
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
the highest quality traffic? This report lists activity coming via referrals from other websites. This is useful for tracking links that you cannot control. You can gauge the overall effectiveness and importance of PR activities, partnerships, etc. The referrals are compared to the number of visits, pa
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ge views per visit, conversion rates and average value per visit.
Navigation
Which navigation paths resulted in conversions during the visit? For each navigation path, this report shows conversion rates and the value per visit.
Exit Pages
From which pages do visitors commonly exit your
Navigation
Which navigation paths resulted in conversions during the visit? For each navigation path, this report shows conversion rates and the value per visit.
Exit Pages
From which pages do visitors commonly exit your
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
site? This report shows the number of exits from pages on your site. If you notice a high number of exits for specific pages, it is time to seriously analyze these pages and try to improve them, because it is very likely that people are not getting the information they expect or want.
Conversion dat
Conversion dat
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
a
Arguably this is one of the most important pieces of information. Conversion data gives you a true understanding of how successful your site really is.
Conversional goals can be set up through your Analytics settings. Take time to think about what goals you want to track. These may be sales or w
Arguably this is one of the most important pieces of information. Conversion data gives you a true understanding of how successful your site really is.
Conversional goals can be set up through your Analytics settings. Take time to think about what goals you want to track. These may be sales or w
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
eb enquiries you are receiving, or specific pages in your website that you want to focus on. Keep in mind that if your visitor contacts you by phone or fax, this will not be reflected in the goal conversions. However, you can set your contact page as being a goal to get a feel for how many people are lo
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
oking for your contact details.
By monitoring the changes in conversion rates for your primary goals, you can monitor the overall effectiveness of website changes, marketing roll-outs and other events.
Organic vs Pay-Per-Click comparison
How does paid search compare with organic search in driv
By monitoring the changes in conversion rates for your primary goals, you can monitor the overall effectiveness of website changes, marketing roll-outs and other events.
Organic vs Pay-Per-Click comparison
How does paid search compare with organic search in driv
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ng high quality traffic to my site? This report compares paid and organic referrals with respect to number of visits, page views per visit, conversion rates and average visit value.
Date Range
Throughout the report it gives you the ability to track your website statistics between various date r
Date Range
Throughout the report it gives you the ability to track your website statistics between various date r
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
anges. The reports also allows you to compare data, so you can find out how your site is tracking against a previous date period.
Beta Version
The current Beta which is just in the process of being released, provides a lot more flexibility, and one of the most exciting things about the new vers
Beta Version
The current Beta which is just in the process of being released, provides a lot more flexibility, and one of the most exciting things about the new vers
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ion is that it allows you to schedule reports, daily, weekly, monthly or quarterly. This is great news as it makes the process of accessing your website reports even easier.
Google Analytics Features
There are many other features that Google Analytics offers, and it is worth spending the time h
Google Analytics Features
There are many other features that Google Analytics offers, and it is worth spending the time h
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ving a good look at them and trying to understand what they have to offer you. Alternatively, speak to your webmaster or SEO specialist and get them to help you understand how Google Analytics can help improve your website performance. By having a better understanding of it, you can potentially increase
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
your profits significantly.
Final Note
When you analyze the data from your website statistics with the intention of improving your site, or getting a good indication of how your site is performing, it is important that you have a decent snapshot of the data to work from, i.e. make sure that yo
Final Note
When you analyze the data from your website statistics with the intention of improving your site, or getting a good indication of how your site is performing, it is important that you have a decent snapshot of the data to work from, i.e. make sure that yo
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
u are not making assumptions based on the data of a single day, as trends vary over time, and even from day-to-day.
IMPORTANTLY- never become complacent! Make sure you review your website reports at least weekly or monthly--if not daily--to make sure that your website is performing to your expectations
IMPORTANTLY- never become complacent! Make sure you review your website reports at least weekly or monthly--if not daily--to make sure that your website is performing to your expectations
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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