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Landing pages are a critical part of any online marketing strategy. But before we talk about landing pages, it's important to remember that

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the two critical success factors to any online marketing campaign is traffic (the number of people that visit your site) and conversions (th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e number of people that take action when they get to your site).

WEBSITES...

When most businesses start building a website, they automatic

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ally go with the standard design, that is, the home page, about us page, product pages and contact us pages. Where this type of website is i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

mportant factor in any online strategy, it should only make up one part of an overall web design strategy.

TRAFFIC...

One of the best meth

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ds of driving traffic to a website is with Pay Per Click Advertising, where you bid on individual keywords and direct where those visitors g

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o on your site. Herein lies the problem...

Let's say you're an online hardware store that sells a range of different products, including ha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mmers, saws, power tools and axes... and you have a website where people can buy them from. You pay for targeted keywords, such as 'buy hamm

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

er' and 'buy power tools' and send all the traffic to the home page of your website.

If the person that typed in 'buy hammer' doesn't see a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hammer on the first page they are redirected to after they click on the ad, there is a much lower chance that they will convert to a sale.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

f, on the other hand, they click on the ad and are then taken to a page where they buy a hammer, there will be a much higher chance of them

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

buying the hammer... leading to higher conversions and lower cost per customer acquisition.

LANDING PAGES...

This is where landing pages c

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

an be very effective. Different to a website, a landing page is a single page dedicated to a single product or service, providing the visito

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r everything they need to know to make a decision to buy the product immediately.

An example of a landing page can be found at tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

p://www.webprofits.com.au/download.html" target="_blank">Online Marketing Report. Here is a page where the only action the business want

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the visitor to take is to order the report.

When targeted keywords direct traffic to targeted landing pages higher conversions will occur

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

because the visitor is seeing exactly what they are searching for in Google

For example, if the hardware store had a landing page for a ham

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

mer and they bid on the keyword 'buy hammer' in Google and Yahoo, the person who clicked on the Pay Per Click ad would see exactly what they

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

were looking for and more people would buy as a result.

For many businesses, having landing pages for each of the main products is essenti

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

al for maximising advertising budgets and sales.

And when landing pages are coupled with testing and tracking, maximum profits are achieved

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When medical billing claims electronically, FA0 fields 39 through 47 are totally worthless. So why not get rid of them? This article explains the reason.

1. Size of the Html emails: Size does matters. If the emails are bulky, spam filters think they are spam. So they will be deleted or directed to junk folder. Better be less than 20 kb.

The future of network marketing is bleek. Offline network marketing doesn't work for the masses, and internet network marketing is becoming very difficult due to the cost of advertising and competition. Is the future of network marketing stable? Find out here.

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