Advice You - Internet and Businesses Online

We’ve been talking about personalized search for quite some time. Recently this topic is again becoming a hot topic in our industry. The past couple of weeks, Gor

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d Hotchkiss has provided some food for thought (and great insight) on personalized search over at his Out of My Gord blog. We’ve been looking at how personalized

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

earch will affect individuals but we haven’t really looked at how personalized search will affect users on an enterprise level. Specifically B2B marketers and how

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

personalized search will affect their online marketing efforts.

Here’s what I think personalized search will mean for B2B sites and online marketers in the online

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

orld.

B2B sites will become early adopters will utilize other forms of online promotion – focus will be spent on marketing avenues such as blogs, podcasts a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d widgets. While the main engines will shift towards personalized and unique search results for users, it doesn’t mean that blog search engines, podcast search eng

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ines will follow suit. B2B online marketers will look to things such as blog search engines such as Sphere and the use of personalized branded widgets for users to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

install on their own sites, blogs or desktop.

B2B sites will offer personalized search pages on their own sites – B2B sites will follow the lead of the sear

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ch engines and provide users with a personalized page on their own sites. When users come to these B2B sites, the will be able to login to their own personalized s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

te page where their most recent articles read, demos viewed, podcasts viewed etc will appear.

B2B marketers will look to other forms of search – mobile sear

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

h continues to become increasingly popular. B2B marketers will look to non-traditional search avenues to promote their sites.

B2B Marketers will be forced to crea

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

te updated and relevant content based on their solution offering. While this is not a new practice, the reason the search engines are moving towards personalized s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

arch is to provide the most relevant results when a user performs a query. By creating content that is useful and relevant, if your site page is the most relevant

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and authoritative on a given topic, then you should be found in the personalized results in some manner. This could be an image, a hyperlink, a blog post, a news s

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ory, an audio podcast, a video clip, a video podcast etc.

Personalized search is not necessarily a bad thing for B2B marketers, it just makes them more accountable

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Gone are the days of optimization tactics and manipulating links to obtain rankings. A number one ranking in Google will prove somewhat useless as there will no

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

longer be a universal search results page. Each user will receive a somewhat unique page based on what is the most relevant (or what the engines deem most relevant

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

based on past activity) to that user. B2B marketers will have to become more creative and realize that the consumers are more in control. The increase and shift

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

towards consumer initiated marketing will become an integral part of the relationship of B2B marketers and their potential consumers. Personalized search just mean

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

that B2B marketers will need to listen to their clients more than ever in the past. The consumer will be driving the ship with B2B marketers acting as first mates

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Metal injection molding is one of the fastest growing manufacturing processes today. Find out how to save tens of thousands of dollars by designing metal components using the metal injection molding process.

Job analysis is such an important activity to HR managers that it has been called the building block of everything that personnel do. This statement refers to the fact that almost every human resource program requires some type of information that is gleaned from job analysis: selection, performance appraisal, training and development, job evaluation, career planning, work redesign, and human resource planning.

Many people still associate internet marketing with those annoying pop-up’s that often show up on their screen while trying to search the web and unfortunately this is the method many people believe they have to use in order to promote their online venture. Although pop-up’s have their place in the online marketing world, for the average online business owner there are many other, much more cost effective and simple, ways of letting people know your website exists.

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