Advice You - Internet and Businesses Online

Many of our clients want to write their own copy which is fine if they know th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

at writing for the web is much different from writing a brochure, sales letter

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

or print ad. If you are hiring a writer, make sure you hire a writer well-ve

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sed in writing for search engine ranking, and for how users read on the web.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ere are the basics to look for when writing for the web:

Rule #1 - Users don'

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

read, they scan.

Use:
Bolded Items
Short Sentences
Bulleted L

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sts
Short Paragraphs
Use Headings and Subheadings

Rule #2 - The lon

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ger the line of text is horizontally on the page, the harder it is to read and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

comprehend.

Use: Narrow column widths (there is a reason newspapers are they

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

way they are Left aligned text (never right or center align it)

Rule #3 - Th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

good stuff should be above the fold.

Use:
Calls-to-action and offers ab

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ve the fold
Linked keywords above the fold

Rule #4 - Your content makes

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r breaks your search engine ranking.

Use:
Keywords and phrases in title,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tags, headers
Keywords as far up the page as possible
Often, but not

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

too often
As internal links

Rule #5 - Less is more except when it comes

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to search engines

Use:
Less than 100 words per page, if possible
Ca

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e Studies, Articles, Blogs to add content that everyone may not read but that

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s important for search engines

If you put these best practices into work on y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ur site, you'll have happy users and high search engine ranking. That means

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ore leads, more sales and more traffic to your site, and who doesn't want that

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/79398/adviceyou-Writing-for-the-Web.html">Writing for the Web</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/79398/adviceyou-Writing-for-the-Web.html]Writing for the Web[/url]

The $300 billion government contracting market is a gold mine for companies of all sizes that have learned how to run the maze and win. Women business owners have long been on the outside of this market, but the convergence of federal laws, agency goals, business growth and expertise has created a unique set of circumstance that benefits women business owners right now.

Selling on eBay is not as easy as most people believe, and every day countless sellers give up. Why? Andrew Lock, the renegade auction seller, reveals three key reasons why this happens with alarming regularity, and explains how to really profit from eBay.

A brief look at the turnkey site phenomenon and how they have become a viable option for small business in today's competitive online business world. Negative press or not they are here to stay.

Tags

Links

Advice You - Writing for the Web

Related Articles: