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Google's duplicate content penalties can feel like strict punishment for web-sites that get attacked. Most marketers are aware of these actions and run their sites accordingly. However, what is not well-known among SEO circles is what act

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ually constitutes “duplicate content” and how domain owners can be certain that their web sites are in compliance. A web site owners worst nightmare is finding out the hard way that their search ranking has been lowered and that they’ve b

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

en removed from Google’s index altogether.

You can make sure you're on the right side of Google's rules by understanding the idea of “duplicate content” and make sure that you’re not in violation of Google’s policies.

First, you should

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

know that Google’s grounds for punishing those with duplicate content are actually quite reasonable. The fact is, Google wants to avoid search results pages overwhelmed by websites with the same or similar content, and with good reason; d

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

plicate information makes it difficult for searches to find what they’re looking for.

Google created a new patented “fingerprinting” technology to prevent the appearance of duplicate content on different websites. By recording an initial

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

“fingerprint” of a site, Google can periodically compare the “fingerprints” of various sites in a database and lower the value of sites with content copies.

There are several examples of web sites and web site content that can be conside

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

red duplicate and, surprisingly, you’ll find that most are unrelated to spam. Here are just a few:

PLR Content: The most common case penalized by Google’s duplicate content policy is using PLR articles or other free articles in ex

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hange for a link.

Mirrored Sites: It’s quite common to “mirror” a site in order to balance the amount traffic on the server and enable sites to divide hits received between two identical sites. This practice is effective in balanc

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ng server load and eliminating downtime in loading, but the site copies are considered duplicate content.

Let’s say you own the .com, .net, and .org versions of your URL or versions with common misspellings of your URL. Rather than only

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

redirecting traffic to a single URL, it may be wise to include some of your content, a newsletter, or free downloads on these pages.

Domain Sub-Niches: If you have a sub-niched site, you should use subsets of keyworded content. Fo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

example, if you write articles on personal finance for single moms, you may want to leverage your articles by creating sites targeted to special topics, such as “single-moms-savings-tips.com” and “single-moms-debt-help-tips.com.”

Dyn

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

mically Generated Content and/or Templates: The use of RSS feeds from blogs and news/article syndicates amount to a greater amount of duplicate content on web sites. Dynamically generated templates in Content Management Systems (CMS)

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

or shopping carts may also register as duplicate content. NOTE: This example applies only to feeds that display as static HTML. If you’re using a javascript feed to attract visitors, it can’t help your SEO, but it also can’t trigger a dup

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

icate content flag, since Google’s bots can’t read it anyway.

Doorway Pages, Cloaked Pages, “Bombs,” and Automated Directory Pages: Regardless of how promising this new technology may sound, Google is quickly catching up and exami

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ing every new script and tool. Thus, these pages should not be used for any reason other than market testing, seeking out quick-leads, or as means of driving temporary traffic through “throw-away URLS.” It’s critical that value-added cont

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ent and customization be incorporated on web sites with such tools.

Site Navigation Elements and Other “Content”: It’s important to understand the broad definition of content by which Google evaluates web sites. The arrangement of

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

items on your page, your internal link wording and structure, outgoing links and anchor text, lead capture forms, graphics, product descriptions, prices, merchant-provided sales copy and articles, and other on-page variables all fall unde

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the category of “content.” Each element can be singled out for violation of duplicate content rules.

Theft: Theft also applies to more than simply written material on your site. If your page designs, links, or even entire website

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

show up elsewhere, Google may lower you in the rankings or remove you from its index totally.

Now that you have a good grasp on the idea of what consists of duplicate content it's time to make sure you are not in violation of Google’s p

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

licies. The Google administration always seems to catch on to things that are being done to try to “fool” them. It's always a better idea to stay with white-hat procedures when you're working with something as important as your reputation

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you are into affiliate marketing or marketing products with master resell rights or private label rights products, you should beware of the dangers. As you read this article you will learn six steps you should take to protect yourself, your business, your reputation, and your profits. How do you know if a product is any good? How do you know the vendor is reputable? You'll find out this and more in this brief article.

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