Advice You - Internet and Businesses Online

Search Engine Optimization (SEO) is the holy grail of Internet marketing because of the allure of 'free' traffic.

Th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ere’s no doubt… achieving a number one ranking in Google or Yahoo for high traffic volume keyword phrases can be extr

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

mely profitable for any business.

Because of this, SEO may be the most competitive and difficult areas to achieve on

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ine success in. Think about it… there can really only be one website ranked number one in Google or Yahoo for each co

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

untry!

But how much is a top ranking actually worth?

One way of estimating the value of a top ranking in Google or

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ahoo is by calculating the cost of a top position for a particular keyword phrase in the Pay-Per-Click (PPC) engines.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

For example...

Let's say you want to estimate the value of a #1 ranking in Yahoo for 'car insurance'. Here's one wa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y of estimating the value of this ranking:

1. First we research the number of people searching for 'car insurance' o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Yahoo Australia. We find that there were 26,210 searches last month for that phrase.

2. Next, we research how much

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

he top position is costing the advertiser per click (CPC) for the keyword phrase 'car insurance'. We find that the to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

bid is $4.49 per click.

3. Next we take the average Click-Thru-Rate (CTR) of an advertiser in the PPC engines, whic

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

h is 1%, and we calculate the estimated value of the #1 position.

Here is the formula:

(number of searches per mont

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

x CTR) x CPC = estimated value of #1 ranking

or...

(26,210 x 0.01) x $4.49 = $1,176.83

So, from this calculation,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the estimated value of a #1 position in Yahoo for 'car insurance' is $1,176.83 per month.

Now if you were able to ge

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t a 2% CTR (which is very possible if you know what you're doing), then the estimated value would double to $2,353.66

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

per month.

And if you were able to get a 3% CTR (which is possible if you're very good), then the estimated value wo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ld triple to $3,530.49 per month.

The reason we estimate a #1 ranking using this formula is because we can automatic

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ally get a #1 position for ANY KEYWORD PHRASE by bidding the highest amount.

Importantly, getting a top ranking for

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ny keyword results in 'free' traffic... but it does cost time and money to get that position.

SEO is only viable whe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the estimated value of the #1 ranking is higher than the total cost of getting that position through PPC advertising

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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