Advice You - Internet and Businesses Online

“In the same way that you can't catch a giant tuna with a bag of doritos - you're not going to get the attention of important bloggers, journalists, or other folks with some garbage content or news.” Stuntdubl

“The eye sinks inward, and the heart lies plain.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

And what we mean, we say, and what we would, we know .” Matthew Arnold, “The Buried Life”

This isn't a story about how to create good linkbait, but how I attempted to apply what I learned from linkbait masters like Todd Malicoat & Nick Wilson.

I find that ma

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ny search engine marketing articles that I read are affirmations…they either affirm something I already know (but perhaps hadn?t thought about) or, if I don?t agree with the article, they affirm that I?m correct and the author isn?t. However, every so often, I read ar

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ticles that cause me to reexamine how I practice SEM. Reading Todd & Nick caused me to think critically about how I had been creating content for the web.

Background

I've been writing search engine articles regularly for a couple years now and I?ve always be

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n able to see the nexus between writing and inbound link generation. Until recently, I subconsciously had connected generating links with writing prolifically. I had thought that my best performing articles such as “How To Be A Blogging Idol Instead Of An Idle Blogger

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

” likely did well because I hooked readers with a catchy title and was able to meld disparate elements of knowledge together in a way that readers liked and recommended to others.

So, in mid January, I consciously sat down and tried to write an article worthy of what

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

I just learned. What I ended up writing had nothing to do with SEO…in fact; it was one of those “What Event Most Influenced the Course of Your Life” stories that tend to be extremely tiresome and self-indulgent. At first, I thought I had wasted my afternoon. Yet, I h

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ad a strong feeling that my article was not only by far the best thing I?d ever written but might have some level of universal appeal. Armed with the urgency of DIFY (not family safe) and quite a bit of WTF, I attempted to linkbait a very personal article.

There is a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tradition of sharing personal stories in the SEM community. Michael Gray shared the story of the leopard-print bikini. Barry Schwartz proposed marriage via Ask.com and Rand Fishkin shared his Super Proposal (and Geraldine?s Response) with everyone. Like Rand, my perso

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nal story could reference a widely viewed internet video and I also had the advantage of being able to graft my story onto a piece of pop culture revered by many. You see, the story I wrote concerned my personal transcendence that occurred as I sat approximately 100 f

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

eet from Marvin Gaye while he sang the definitive version of the National Anthem at the 1983 NBA All-Star Game. With the 2007 NBA All-Star game scheduled for mid-February, I thought the timing of my story was pretty good for an All-Star linkbait.

What I Did

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

I first wrote a brief email arguing why my story was worthy of publication. Then, inspired by what Rand narrowly failed to do (get his commercial to run during the Super Bowl), I submitted my story to the biggest sports news outlets I could find: ESPN.com and TheSport

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ngNews.com. Sportswriter email addresses are readily available, and I emailed my message & story to many folks that I read on a regular basis. At both websites, one of the basketball writers forwarded my story to the appropriate online editor…so I was able to successf

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ully reach the decision-maker fairly quickly.

Both wrote me personal emails turning the story down. Both told me I had written the story one year too early (the Silver Anniversary of Marvin's Anthem is in 2008). The Sporting News editor liked the story but thought it

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

a bit long for their format. The ESPN.com editor openly praised what I had written and we had a nice email exchange where he was quite helpful in giving me advice and suggestions on where else I could place the story.

I had also made contact with Duane Forrester aka

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Sportsguy who does SEM for a sports content provider in addition to being a SEMPO officer. He generously answered my unsolicited message and passed my story onto his editorial folks…unfortunately also without success. Similar attempts with other extremely large media

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

companies also met the same fate and by then, the All-Star game had already occurred.

What I Learned

It would have been great if my story ran on ESPN.com. However, that was a totally unreasonable expectation. What I should have done and will do now is reach o

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ut to niche bloggers / content providers that are more accessible to me and are more likely to recognize my work. I will gradually build more links to the story over time, generating search engine strength and bringing the story more readers. I will also use my story

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

as an opportunity to lose my social media virginity by exploring those currently unfamiliar channels and learn how they can compliment my other SEM efforts. Perhaps by the beginning of 2008, my story might have built a big enough mindshare that a major content provide

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r like ESPN.com would be more likely to run it. Or, by then, it might not even matter to me.

Anyway, if you are curious about what I wrote, here's my brief Marvin Gaye Memoir...Me and Marvin: A Memoir of THE Anthem

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Do you or any of your team members exude an air of such confidence or commanding presence that whatever you or they say will be regarded as fact? Can you recall any damaging outcomes resulting from decisions taken that were based purely on opinion or supposition?

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Anybody running affiliate programs that bring them a regular income will tell you how difficult it is to make a judgment on the effectiveness of an affiliate program before you try it out. They will tell you that many times the programs that look like they will really rake in the cash will end up disappointing. And the ones that did not look like much will often end up being the most lucrative and the best affiliate programs you ever had.

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