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Landing your web site at the top of search engines has become almost as important as the site design i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tself.

Just because you have a professional looking web site with a dot com address does not automat

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ically put your web site at the top of search engines. You may not even end up on search engines at all

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hich can render your site practically worthless if visitors can't even find it. Firsts things first, mak

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e a sitemap. This is how search engines will index your site. If you don't know how to make a sitemap t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ere are many generators out there, just run a google search for "Sitemap Generator" and you will find man

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y. Basically there are 2 types of sitemaps you will need to make.

One in .xml format which will be used

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

by google and one in .html format that will be used by other search engines. The next step is to adhere

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to certain guidelines. Search engines look for web sites with good quality content that is keyword rich,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

meaning you include many keywords within your site that are searched for regularly. If you just set up a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n affiliate site with links to products and no quality information or content, chances are your site will

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

not be indexed. If you create phishing sites or sites that mirror popular websites .com address with a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

light difference in the spelling, chances are you will not be indexed either. Another key to indexing yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ur site is having other sites that are already listed on search engines link to your own.

This is how we

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

crawlers find your site and index it. This can be achieved by finding relevant web sites with a listed

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e-mail address. You can send the web site an e-mail offering to trade links which means they will place

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

link to your site if you place one to them on your site. Google offers a way to submit your site to the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

m, however, if links are made to your site this is not necessary because web crawlers will find your site

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

regardless. There are many pages on all respected search engines that will give you information regardin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g what they look for. High ranking web sites will attract alot of visitors and alot of potential revenue

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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What’s more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders? Nothing. Those stakeholder behaviors directly impact virtuall...

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