Advice You - Internet and Businesses Online

Google and DMOZ - Organizational Dichotomies in Partnership

In one corner you have Google – analytic, automated, user interactive, driven by rules-based mathematical algorithms, digital

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

efficiency – trusted and respected.

In the other corner you have The Open Directory Project (DMOZ) – completely people-driven, uncommunicative, no rules, no feedback, inefficient, analog – not

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

trusted.

It is like having Herman Hollerith's punch card system feed data into today's grid and super computing e

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nvironment. It just DOES NOT COMPUTE! Stone Age meets the Digital Age.

So what is the relationship between this two unlikely partners?

Google commands the Worldwide Directory of Website Regist

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ation. But you cannot just add your Website to the Google Directory. Some time ago, someone at Google decided that if your website was listed in DMOZ (The Open Directory Project) then it was worthy of

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

possible inclusion in the Google Directory. BTW Alexa also opts for this 'good-enough-for DMOZ then-good-enough for-us' approach.

The Open Directory Project has long been chastised for its troll-like

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

gatekeeper presence when is comes to granting DMOZ directory status that feeds key global Internet Directories, like Google and Alexa. A completely volunteer organization, The Open Directory Project ha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s received accusations of corruption, manipulation and incompetence when it comes to determining what domains get listed in the DMOZ directory. Some websites have been listed on DMOZ one day and then d

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ys later removed – with not even a simple explanation to why or why not. This is just basically WRONG!

The article, and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

OZ.html">Ineffective DMOZ by Baron Turner (circa 2005), effectively articulates the wrongs of this volunteer organization.

Why has Google never intervened by advancing DMOZ from this highly sus

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

pect environment of an “all volunteer” editorial organization to a professional, accountable, semi-automated and communicative editorial organization? One of those web mysteries.

Example: O

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ur organization has 8 commercial websites. In the last year only two of the eight websites have had the honor of getting listed on DMOZ. Why these two got accepted and the other six were rejected is th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

“sixty-four thousand dollar question”. Or were they rejected? No way of knowing. DMOZ has no feedback mechanism! There is no way of knowing if:
1. a submission request was actually

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

received by one the DMOZ volunteer editors
2. if it is in the DMOZ queue for review or
3. if it was rejected by a DMOZ editor and WHY it was rejected!

The absence of ANY type o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

f feedback mechanism as part of the DMOZ process is simply a broken customer management system. Each and every Webmaster that submits to the Open Directory Project is a DMOZ CUSTOMER! DMOZ offen

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ds its customers by showing disrespect to these webmaster and SEO professionals.

Google represents capitalism, competitiveness and dynamic change. DMOZ is too close to a a third world Dictatorship.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

The topic of this unlikely partnership could be material for a new Reality TV series. Wait! Maybe the Google-DMOZ Irony is material better suited for The Daily Show with Jon Stewart or The Colbert Repo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rt with Stephen Colbert.

In the 30 plus years in the High Tech Business, I have come to observe that the longer you have the same group of unaccountable people involved in a process, a process that is

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

unchecked or not audited, then you will get laxness, arrogance and opportunity for corruption.

Maybe it is time for a Google REALITY CHECK on The Open Directory Project. Google has a responsibility t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

o bring the now arcane processes of the DMOZ organization into the customer-centric age of Trust and Accountability.

Until then best of luck in getting listed in the The Open Directory Project

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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