Advice You - Internet and Businesses Online

When advertising in traffic exchanges, you have to remember that most surfers won't be interested in your site. All they want is tha

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t traffic credit they will get by waiting a short amount of time (15 to 30 seconds usually). You can, however, try and get them out

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of that "clicking zombie" state by using splash pages.

A splash page is used to capture the surfer's attention before they move on

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to the next site. Here are some guidelines to creating an effective splash page for traffic exchanges:

1) Write an attention-g

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rabbing headline. It should clearly define what your site/product you want people to see is about. I advice against using clich? hea

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

dlines like "Discover How You Can Fire Your Boss in 7 Days With This Guaranteed Money Making System™" - most people know already tha

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t it's usually an ad for yet another useless e-book. It's better to keep it short and simple.
2) Keep it short. Tell them what

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

makes you different. A bulleted list might work well to outline the most important information that surfers will find interesting.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

If they will want to find more, they will have to take action.
3) Keep graphics to the minimum. A lot of traffic exchange users

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

actually surf with graphics off - if they see nothing where a big image should be (a chart with text, for example), they will leave

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

. Not to mention that a splash page must load quickly (remember, you only have 15 to 30 seconds - site load time included). If you a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

bsolutely have to add a big image, don't forget to write alternate text for it.
4) Keep it silent. Sure, an auto-playing video

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

telling how awesome this product is, will get surfers' attention, but it almost always triggers a negative reaction. Traffic exchan

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ge users hate sites with sound! If you absolutely have to add a video or a record to your splash page, let the visitors decide wheth

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

er they want to hear it or not. Consider the loading time as well. It won't be affected if video will be streamed only when visitor

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

clicks the "play" button.
5) Add a "call to action". That's what visitors do after they read through your splash page: join yo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ur mailing list, visit your main site, join the program you promote through your affiliate link, and so on.
6) Track your splas

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

h page performance. Create several copies of the splash pages, with different headlines, colors and promotional text. Find out which

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

combination generates most clicks on your links and concentrate on promoting that particular page.

Remember that there is no "best

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

way" to design a splash page. Your best bet is creating something original and different from those advertisements we see every day

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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