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Advice You - Website Marketing- Do You Use These 10 Emotive Words On Your Website
When you are telling one of your friends a new and interesting story, you stand before them, look them in the eye, and say, “You will love this…” You have their full attention, because you are talking directly to them and are about to give them information they will enjoy. Your
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
Website must behave in a similar manner towards your visitors, if you wish them to promote their status from ‘a casual, one-time visitor’ to ‘your active, returning customer’.
In the above opening paragraph, the words ‘you’ and ‘your’ were used 10 times, because they make the
In the above opening paragraph, the words ‘you’ and ‘your’ were used 10 times, because they make the
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
message personal and important to you; the reader.
The word ‘YOU’ is one of the most powerful words that you can use to attract the attention of your Website visitors and impart your message to them in a friendly and easily understood manner.
Another emotive word that not on
The word ‘YOU’ is one of the most powerful words that you can use to attract the attention of your Website visitors and impart your message to them in a friendly and easily understood manner.
Another emotive word that not on
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ly attracts immediate attention, but also can quickly arouse interest and desire in targeted visitors, is the word ‘NEW’. This is because we are conditioned to expect that a new product or service is going to be considerably better than the older version, and therefore one wort
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
acquiring. Many of us also like to be the first to have something new, because it gives us the opportunity to show it to admiring friends.
The word ‘FREE’ has been successfully used in marketing for more than a hundred years and despite the abuse and over-use it has experienc
The word ‘FREE’ has been successfully used in marketing for more than a hundred years and despite the abuse and over-use it has experienc
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ed on the Internet, it is probably the most important word that you can use on your Website. This is because we have not only become accustomed to downloading free content, but we also expect it and are frequently disappointed when none is offered.
You must offer something of
You must offer something of
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
value to your visitors as a free download, if you wish not only to retain their interest in your Website content, but also to carry out a positive action like registering for your newsletter, or making a purchase.
The word BECAUSE has been used five-times in the above paragrap
The word BECAUSE has been used five-times in the above paragrap
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
hs, and it is another strong word, which you can use with great success on your Website. It gives the visitor the reason for making a purchase or subscribing to a mailing list; and it can justify your preceding statement. For example, you may say, “This new product will increas
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
your sales, because…” Your visitors want to know WHY you are special, unique, better, or different than others and using the word because can give them the answers they seek.
Your visitors will want to know exactly how they will BENEFIT from something before they take any act
Your visitors will want to know exactly how they will BENEFIT from something before they take any act
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ion; even for a free download they will want some good reasons ‘why’ before they click on your ‘call to action’ link. You can even provide a list with the simple, but excellent, heading of ‘Your Benefits’, because this will quickly summarise why they should take action.
If you
If you
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
prefer not to use the word ‘benefit’, you must still provide full details of the benefits your visitors will enjoy before they will accept your offer.
It may well be the first viewing of your Website for most visitors, and one of the biggest hurdles you must overcome is estab
It may well be the first viewing of your Website for most visitors, and one of the biggest hurdles you must overcome is estab
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
lishing some form of credibility. TESTIMONIALS can go a long way towards providing some confidence in your visitors that your product or service can provide the benefits you promise. Written testimonials are excellent, but on today’s hi-speed Internet, many visitors expect and
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
njoy audio and video testimonials from your customers.
The second item you can provide your visitors that will reinforce your credibility is your GUARANTEE. These come in many different forms, but a simple, easily understood, ‘money-back’ if not satisfied guarantee is often th
The second item you can provide your visitors that will reinforce your credibility is your GUARANTEE. These come in many different forms, but a simple, easily understood, ‘money-back’ if not satisfied guarantee is often th
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
e best. In addition to providing a guarantee in writing, provide full details of exactly what they have to do in order to apply for a refund. Use simple language that they can easily read and understand.
The word NOW is a powerful call to action. When you make a ‘call to actio
The word NOW is a powerful call to action. When you make a ‘call to actio
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
n’, always end it with the word ‘now’, because it can substantially increase your results.
Two other words that you must use on your Website are BUY and REGISTER, and you have to use them many times, because it is a proven fact that the more opportunities you provide for your
Two other words that you must use on your Website are BUY and REGISTER, and you have to use them many times, because it is a proven fact that the more opportunities you provide for your
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
visitors to act, the greater your response rate.
Do not be afraid to use the words, BUY NOW or REGISTER NOW on your Website, because if you have given them sufficient reasons to act your visitors will want to own your product, service, or newsletter subscription immediately. O
Do not be afraid to use the words, BUY NOW or REGISTER NOW on your Website, because if you have given them sufficient reasons to act your visitors will want to own your product, service, or newsletter subscription immediately. O
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ce you have made them want it, let them have every opportunity to have it!
Do not be afraid of exposing yourself to the dangers of taking an order!
Once your visitor has taken positive action in response to your offer, ensure that the next page that opens is one that says THA
Do not be afraid of exposing yourself to the dangers of taking an order!
Once your visitor has taken positive action in response to your offer, ensure that the next page that opens is one that says THA
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
NK YOU! This is the very page that can determine whether your new customer becomes a ‘returning customer’ with repeat orders.
You can go a long way to ensuring they return with an excellent ‘thank you’ page, and perhaps a little unexpected gift as a positive token of your than
You can go a long way to ensuring they return with an excellent ‘thank you’ page, and perhaps a little unexpected gift as a positive token of your than
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ks. A surprise gift is the best gift of all, and is one they will remember. Your customer purchases and eBook or a software program from you and on your ‘thank you’ page you provide a link to an extra free download.
The first thing this customer is going to do is tell all thei
The first thing this customer is going to do is tell all thei
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
r friends about your Website…and that action is viral marketing. Moreover, the unexpected gift is one of the best ways to be active with viral marketing, especially if you tell them that they can pass a copy onto their friends!
© Copyright 2007. Brian Hunt. All Rights Reserved
© Copyright 2007. Brian Hunt. All Rights Reserved
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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