Advice You - Internet and Businesses Online

As a member of a number of traffic exchanges, and the webmaster of Nicepods, I have discovered that using a splash page to promote a website is more e

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ffective than using the web page itself. For the sake of those who do not know what a splash page is, a splash page is simply a custom designed page

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

that leads to the actual page you want the visitor to see when he or she clicks on something on the splash page. Here are some good reasons why using

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a splash page is better:

1. If you are an affiliate or member of a website, your referral web page will definitely look the same as other members of

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the same website except for the member's name on each of them. Since you are not the only member, your website will not be the only one appearing in

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the traffic exchange program. Therefore, you will be competing for attention. The more websites of the similar kind are included, the more you have

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to compete. With a splash page, you distinguish yourself from other members' websites. When a member of the traffic exchange spotted your splash pag

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e, he or she may say to himself or herself, "This looks new" or "This looks different", and out of curiosity, he or she will click on something that l

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ads to actual page you want him or her to see.

2. If you are the webmaster or owner, a splash page will draw greater attention due to its uniqueness

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

and simplicity.

Now, you may ask how you can use a splash page effectively. Here are some of my suggestions:

1. Some traffic exchange programs ha

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e ready-made splash pages for you. Instead of using those, I suggest that you use one that is designed by yourself or an expert who designs custom-ma

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

de pages as there is a possibility of more than one person using the same ready-made splash page. Your custom designed page will definitely be unique

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

and therefore, be able to attract more people.

2. Use appropriate images on your splash page but do not have too many of them so that it will not s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ow down the loading of the page too much until the there is no chance of it showing up or visitor got enough of waiting. For example if your website

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

is for selling PCs, you may include an image of a PC.

3. Do not use offensive images and writing on your splash page as it will only turn people awa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

from it.

4. Use catchy phrases like "Stop! Before you go to next site...", "Are you looking for something that...", "10000 people would not be wro

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ng", and "You are about to experience...". If you can think of any other good phrases, use it by all means.

5. Add the URL of your splash page to th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e traffic exchange to attract people to it.

6. If possible use more than one splash page for your website the chances of people visiting your website

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

will be greater.

7. Send out HTML emails with your splash page to attract people to your website. However, make sure you do not spam.

This is all I

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

can think of at the moment. If you can think of more methods, use them as much as you can. Have a great day getting lots of visitors to your website

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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