Advice You - Internet and Businesses Online

The word ‘free’ is a powerful word. Whenever people see ‘free’, they

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

want to know what the gift is. Lots of marketers are using free gif

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s. Ever wondered why? It is because it works! If you’ve ever seen so

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

mething being given away in public, you will usually see a big crowd

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

or a long queue, because no matter what the gift, people love gettin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

g things free.

Always offer a free gift to build your list if possi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

le. It doesn’t have to be anything spectacular or even have to be a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

really big package, as long as it benefits the user in some way and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nriches their life. By offering something free, you will have gained

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the trust of your subscribers. They will look forward to what else

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ou have to offer to them.

You’d also want to create or outsource a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

free gift that people would actually pay for. Don’t just any offer a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

y junk gift! This turns people off, because they feel they are wasti

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ng their time. Offer a gift of real value that will really help them

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Using a free gift is really a very effective marketing tool. If yo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

u haven’t started using it yet in your marketing, you really should

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tart doing so! I know many marketers don’t like giving away free thi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ngs, seeing it as a waste of time, but if you follow this strategy,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hen you’ll be way ahead of the marketing crowd and be respected for

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

your willingness to give away something valuable that will help them

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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