Advice You - Internet and Businesses Online

Now that you are familiar with the most important search engines and linking strategies, you should not ignore other promotion tools that will enhance your we

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

bsite promotion efforts.

3. Traditional Media Strategies

Website promotion should be a mix of online and offline strategies. Traditional media tools apply s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ccessfully to increase traffic and get more visitors.

Promote your website URL on business cards, stationery and company documents.

Don’t ignore the importa

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nce of the traditional media. Include your URL in any display in newspapers, magazines and so on. Many people do use the yellow and white pages to search for

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ervices. Make sure your company is listed and provide the URL along your listing as well.

Send your clients business greeting cards on proper occasions. Thes

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

will act as reminders and help maintain good communication channels between you and your customers.

Use your local TV and Radio to promote your website. Adv

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ertisements on national TV are really expensive, but do use them if you have the money.

Print informational brochures and periodicals. For periodicals don’t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ust ramble about a topic: make them worth reading. Send them free to business partners, clients, journalists and research centers.

Develop a free service (re

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ated to your business field) to attract clients to your website: a free online insurance calculator, a free e-book, free software, etc.

4. Email Strategies

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Emails are virtual corporate letters. Email can be used to send out answers to inquiries, news, offers, advice and much more. The first and most important rul

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

when it comes to business email is: DON’T SPAM! The rest comes naturally.

No matter what business email you send out, always use a signature: your name, pos

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tion, company address and phone numbers, website URL. Always include the http:// in front of your domain name, as many email software programs fail to convert

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

simple www. into links.

Publish an eNewsletter (“ezine”): this is a periodical electronic publication with useful information for your clients. You may incl

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

de in the eNewsletter articles, press releases, news and special offers. But don’t forget to include a visible link to your website as well.

Send your client

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

special offers, discount coupons, product updates and so on. These should be personalized, clear and to the point. Once again: don’t spam.

There are email m

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

arketing companies that have developed lists of people who have agreed to receive commercial emails. You could use such a service, but if you do, make sure it

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s not a type of “pay to read email” company. To pay for something like this will do you no good, as people who get paid to read emails don’t really care about

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your message, but just click on the links to get a commission per click.

Up to now you’ve learned the importance of search engine strategies, how to develop

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a solid linking strategy, how the traditional media tools boost site popularity and what email strategies work best to promote your website. In the third and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ast part of this short guide, we will show you how to use paid advertising effectively. We will also take a look at some miscellaneous website promotion tools

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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BB link (for phorums):
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