Advice You - Internet and Businesses Online

You just got your web site completed. You are on the web but you aren’t noticing much traffic coming to you after all the work that has gone into it. What

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

can you do to make the internet work for you? How will people remember to come to your web site?

Most people look at their web site as either an informati

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

onal tool for their customers or an additional store front. Their web site is often both. The natural progression of their efforts is for the web site turn

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ing a profit. The problem arises that no one can find your site and you have little to no experience with web marketing to do what needs to be done to driv

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e people to your web site.

Wrong!

By following three easy steps, anyone can drive people to their web site without ever knowing a scrap of HTML (that is

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the language used to create a web site –it is an acronym for HyperText Markup Language – meaning you can jump around from one page to the next.).

Read the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

se rules. Follow them. You don’t need to spend a fortune getting customers to your web site, you need only lead them there. Customers will find your web s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ite if they know where to look. So, direct them.

Rule One: Go Back to the Basics. You’ve been doing this for years, but when a web site is born,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

people seem to forget how they used to market their business. Talk about the web site. Tell everyone you know that you have a web site and that they should

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

go see it. Every single customer that comes into your store, office, or shop should hear that you have a web site. When a customer is on hold, make sure t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e web site is mentioned and that they may find the answer they are looking for online.

You know word-of-mouth advertising works. Use it to your advantage.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Be proud of what you have and tell people about it.

Rule Two: Write it Down. People need to hear something several times before it registers in th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eir heads. This is why you need to follow rule number two. Put your web site address on EVERYTHING. Have it on a sign when they walk into your waiting room

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

or storefront. Put it on your business cards. Put it on your invoices. Put it on flyers announcing your web site. In a flyer, you can even tease them with

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

what is on the site and give them a reason to go there.

This is probably the one thing that most people overlook when trying to get people to come to the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ir web site. It is very simple. It is extremely effective.

Rule Three: The Final Step. How many emails do you write a day? Now that you have a we

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

b site and people have access to your email, this number will increase. Every email you send out should end in the following way:

Your Name

Your

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Address

Your Phone Number

Your email address

www.yourwebsiteaddress.com

Note the final line. Your web site address. It doesn’t matter who

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you are writing to, this needs to be on your email. For those of you unfamiliar with the signature feature in most email accounts, this can be set up to au

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tomatically appear every time you send an email. Look at the options in your email account and set it up. If the web site is there, people will click on it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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