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Advice You - Promote Your Business Through Your Web Sites Newsletter
Your web site can be a great tool for gathering information on who your customers are. The ‘Pareto
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
Effect’ tells us that we should focus on 20% of our customer base that buys from us 80% more than
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
the rest of your customer base. Defining who those people are is essential to success. Treat that
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
20% of your customer base like kings. Make them aware of specials, events, and new products ahead
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
f time. Those 20% are most likely to use word of mouth to tell their friends about your specials a
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
nd products and refer them to your web site.
Newsletter – With your web site you must use it to y
Newsletter – With your web site you must use it to y
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ur advantage. The best thing to remember is that web sites are not traditional forms of advertisin
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
g. They are not meant to be static like print advertisement. Your customer base will appreciate it
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
if you allow them to sign up for a newsletter and inform them via email or federal mail (if you’re
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
traditional yourself) of upcoming events and specials. I don’t know how many people are unaware o
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
exciting events going on around town just because your advertising message was not efficiently di
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ected.
That’s why you use a newsletter sign up on your web site. It will be your customer list; n
That’s why you use a newsletter sign up on your web site. It will be your customer list; n
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ames, phone numbers, email, addresses, and so much more. You then can send a news letter out once
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
week at most. People hate spam and will hate it if they feel they are being spammed. 75% of your
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
newsletter should be informative and only 25% should be selling your new product, service, special
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
etc. The newsletter should also be short enough for people to scan; a paragraph or two at most wi
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
th contact or directions/address of your business included. Your newsletter also allows you to as
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
customers when they sign up some basic questions such as age, gender, income, etc. which allow yo
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
u to find similar customers and market to them. The result? You save more money by marketing to pe
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ple that are just like your current customers and your marketing dollars will be put to better use
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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