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Advice You - 10 Ways to Market Your Site and Keep Your Business Cooking This Summer
During this season with the kids home, vacations to take, cookouts to have or attend, and all the other good things going on, it’s easy to put some of our more important business routines on hold, to include marketing. We continue to deliv
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
er our goods and services, pay our bills, and collect our due, but things like marketing, well it can wait…or so the temptation exists. Well here are 10 things you can do which don’t take much time, and cost little to nothing to accomplish
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
that will help keep your business visible even if you take it easy a little this summer.
Luckily the internet doesn’t sleep. If you have a website, it is out there and visible 24/7. Lets look at a few simple ways to use that to your adva
Luckily the internet doesn’t sleep. If you have a website, it is out there and visible 24/7. Lets look at a few simple ways to use that to your adva
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
tage.
1. Make sure your site is registered with the major search engines. This can be done for free at Google, Yahoo and MSN as well as other specialty directories. Typing in “Suggest Site” or “Suggest URL” in your browser search bar wil
1. Make sure your site is registered with the major search engines. This can be done for free at Google, Yahoo and MSN as well as other specialty directories. Typing in “Suggest Site” or “Suggest URL” in your browser search bar wil
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
l get you to the right places. Submit to each independently rather than to a so-called listing agent who does mass submissions. Include dmoz.org.
2. Review your affiliations with trade/industry organizations, and go to their sites or your
2. Review your affiliations with trade/industry organizations, and go to their sites or your
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
embership information and see what internet linking services they provide you as part of your association with them. These are excellent ways to gain exposure and credibility, but be conscious of the fact many will be listing your competit
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
rs as well so approach this with thought.
3. Look through your website and make sure it is saying what you want it to say. Is it current? Is it aimed at the audience you wish to have for customers? Do you include words and phrases that a
3. Look through your website and make sure it is saying what you want it to say. Is it current? Is it aimed at the audience you wish to have for customers? Do you include words and phrases that a
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
re focused on what it is you are trying to get across? Make a list of these words and phrases, and then use them in your content as well as website metatags. (talk to a website professional regarding effective integration of these into you
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
site for search engine use)
4. Set a schedule on your calendar for refreshing your website content to ensure it stays fresh. When visitors return to a site and see nothing new, statistics say that it will be very likely be their last tim
4. Set a schedule on your calendar for refreshing your website content to ensure it stays fresh. When visitors return to a site and see nothing new, statistics say that it will be very likely be their last tim
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
to visit, and they will go on to another site offering similar products, services, or information.
5. Set up a formal system for collecting customer contact information and USE IT. Front desk registration, web form, telephone question, g
5. Set up a formal system for collecting customer contact information and USE IT. Front desk registration, web form, telephone question, g
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
veaway registration, there are many simple ways to gather data. Include e-mail address so you can keep in touch in a variety of simple and even automatic ways for virtually free. Making telephone calls one by one can be a daunting task, a
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
nd direct mail expensive, but e-mail is quick, easy and cost effective.
6. Say thanks! Send a card, send an e-mail, put a note on your invoices; just make sure you thank your customers for their business. They have a choice and want to f
6. Say thanks! Send a card, send an e-mail, put a note on your invoices; just make sure you thank your customers for their business. They have a choice and want to f
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
el appreciated, don’t you?
7. Stay in touch. Don’t let final payment end your relationship. It costs several times the amount to acquire a new customer as it does to keep an existing one. Let them know what you are up to, that you enjoy
7. Stay in touch. Don’t let final payment end your relationship. It costs several times the amount to acquire a new customer as it does to keep an existing one. Let them know what you are up to, that you enjoy
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
what you do, that you are good at it and stand ready to help them at any time in the future. Remind them of why they chose you in the past. Reinforce their good judgment!
8. Do something new once in a while. Don’t lose sight of your nich
8. Do something new once in a while. Don’t lose sight of your nich
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e, but refresh your business in your customer’s eyes once in a while and let them know about it.
9. Most of us have at least thought about submitting a press release to the local newspaper when we have something worthy to mention, but you
9. Most of us have at least thought about submitting a press release to the local newspaper when we have something worthy to mention, but you
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ay not know about the various facilities online to do the same. A simple notice of a new product or service can be easily submitted to any number of online agencies such as PRWeb, PR Leap, and others for free release all over the country o
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
specific locations. Free classified ads can be placed as well on sites such as Craigslist.
10. Organize a simple e-mail marketing strategy and periodically let folks know what you are up to. Yes there are spam filters, black lists, white
10. Organize a simple e-mail marketing strategy and periodically let folks know what you are up to. Yes there are spam filters, black lists, white
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
lists, and all sorts of tools to keep unsolicited e-mail from bothering the recipient, but if you provide something of value, and follow simple rules of courtesy, your e-mail marketing can be quite effective, not to mention traceable, meas
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
rable, and essentially free.
In response to a recent marketing survey, 52% of over 220 manufacturing company executives consider their website to be their most valuable marketing tool. Considering just the small sampling of easy to impl
In response to a recent marketing survey, 52% of over 220 manufacturing company executives consider their website to be their most valuable marketing tool. Considering just the small sampling of easy to impl
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ment tips above, it’s no wonder.
Yes, the hazy lazy days of summer are here, but the internet can provide ways our business can enjoy sustained marketing presence even while we kick back a bit and have our minds occasionally somewhere else
Yes, the hazy lazy days of summer are here, but the internet can provide ways our business can enjoy sustained marketing presence even while we kick back a bit and have our minds occasionally somewhere else
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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