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  • Advice You - Web Site Promotion - 6 Key Press Release Facts - Short Version

    6 Important Facts To Remember:

    (1) Target The Correct Publications
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    - Resist the urge to blast your press release out to thousands of pu
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    lications, most of who will not be interested. Most likely this tech
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    nique will annoy them. Instead, target the publications that will be
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    most interested in your press release.

    (2) Send A Personalized Let
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ter - Send a letter directly to the correct editor of the publicatio
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    s you have selected. Don't be afraid to call and confirm the editor'
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    s name. Then send the press release with the cover letter and follow
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    up with a friendly, non-pushy phone call.

    (3) Create A Press Kit -
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    Create press kit that defines all of your successes and achievements
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    Include a bio, press releases, and clips.

    (4) Don't Limit Yourself
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    To Online Ezines and Newsletters - Plenty of valuable newsletters st
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ill exist in print, hard copy form. Target these editors as well. Ma
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    y are hungry for content.

    (5) Get Yourself In Front Of An Audience
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    - Don't forget the real world! Find opportunities to speak to your t
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    rget audience. Many professional organizations are looking for free
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    speakers. Take these opportunities and run with them.

    (6) Pitch Lik
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    A Pro! - Sometimes the best approach to the media is a simple pitch
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    . Forget the press release and all the elegant literature. Make a ph
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ne call and pitch your story. It's often the most effective approach


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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