Advice You - Internet and Businesses Online

I’m about to scare you. I’m about to tell you something you, at first, won’t want to hear.

But it will be OK. Trust me.

By the end of this little article you’ll see it was necessary. In fact, by the end of this article

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

you will not only be thankful I scared you, you’ll be in a better position to make money than you have ever been before.

Ready? Hope you are sitting down.

You need to buy some advertising for your site. In fact, you need

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to buy A LOT of advertising for your site. And it won’t be cheap. It might run into the tens or even hundreds of thousands of dollars a year.

Pretty scary, huh?

Here’s the good part: I’m going to show you how to painles

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sly get all the money you need to advertise your site.

First, the stark reality: If you’re not spending tons of money on advertising your website is dying a slow, agonizing death.

You’ve got good sales copy. You’ve got a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

killer product. You’ve done JV’s and made a boatload of money in just a month or two.

But now things are slowing down. The JV’s have come and gone. Search traffic is a trickle. You were making 10 sales a day and now you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

’re lucky to get 10 sales a week.

Or maybe it’s even worse and you are seeing just a couple sales a week.

Think of visitors to your website like food to your body. If you skip a meal you’re OK, though you might be a littl

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

bit hungry. Skip all the meals for a day and you’re REALLY hungry, but you’ll survive. You can even go a week without food and not cause any major damage.

But go a month without food and you’ll be risking permanent injur

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y to your body. In less than two months you’ll be dead.

If your website doesn’t have a steady, consistent stream of traffic it will die too. And it won’t be pretty.

Advertising is the key to finding those new visitors yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

can turn into customers. But most web business owners seem to be “advertising averse”—they think of it as a costly way to spend money they don’t have and maybe get a return.

They like things like joint ventures and search

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

traffic because those visits are “free”—or at least they seem that way. You make no investment and pay nothing until you make a sale.

And you’re right, that’s pretty cool. It’s also pretty limited.

Joint ventures run t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

eir course and then produce very limited traffic and sales. You already know that. Search engines are tough to keep on top of. You know that as well. What you need is a more controllable way to generate traffic day-in an

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d day-out.

Advertising is the only controllable way to consistently increase your traffic and sales over time. You have power over over the whole process. Over time you will be able to accurately predict how one ad will p

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rform and how many sales it is likely to generate.

Advertising is the cure for slow, agonizing website death.

But that’s the problem: If adverting is the cure and advertisements cost money, where are you going to find the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

money to pay for it?

Don’t worry, it won’t hurt too much.

The place to find your advertising dollars is in your current sales. The next sale you make, take 50% of your profit and put it back into an advertising fund. I

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

you can afford it, take 100% of your profit.

Let me show you how that breaks down:

Let’s say you are selling a $50 eBook. You make, on average, two sales a week right now. Since it is an eBook it has almost zero cost to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you.

So, this week you take your two sales—$100—and spend half on 5 text ads on blogs related to your topic. $50 in ads.

[In a future article I will show you where to put your ad money, right now I am just going to show

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ou how to FUND your ads.]

Over the next week those $50 in ads pull in another 2 sales. Your previous channels produce another 2 for a total of 4 sales. You make $200 and have $100 to put into your next set of ads.

$100 p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

roduces 4 sales and your 2 make 6. You make $300 and put $150 into ads. That’s week 3.

Week 4 you make 8 sales. Week 5 you make 10. Week 6 is 12 sales. Week 7 brings in 14. Week 8 takes you to 16 sales.

By week 13 fo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

lowing this little plan you are making $1,300.00 per week. By the 6 month mark, you are making $2,600.

At the end of a year following this little plan you have gross sales of $137,800.00 and a profit of $68,900.00.

Not ba

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d.

In future articles I will show you where to put your advertising dollars to get the most return on your money. In the mean time consider how much money you can put into advertising—it is the best investment you can make

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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