Advice You - Internet and Businesses Online

With its global audience, the Internet provides a unique revenue generation platform with search engines. This is where your business will be made or thrown on the re

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

fuse pile.

Marketing on Search Engines – Getting the Biggest Bang for Your Buck

Search engines are similar to the streets of a major city. Some search engines repre

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ent the major avenues where people congregate while others are more similar to back alleys where almost nobody goes or at least not the kind of people you want to mee

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t in…a dark alley.

Cutting to the chase, your traffic generation efforts should focus on Google, Yahoo and MSN. These three search engines control the vast majority

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

f traffic on the Internet. Not only do lots of people uses them to find things, the big three provide search results to many other search engines as well. For instanc

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e, Google supplies ads and search results for AOL. Dogpile compiles the various search results from the big three in its listings. Alta Vista uses Yahoo search result

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

. This scenario is so expansive that the big three search engines are simply the only way to go. This means you need to focus on them to the exclusion of others.

Whe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n you focus on these sites, two approaches can be taken – pay-per-click advertising and search engine optimization. Other forms of search engine marketing, such as ba

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ner ads, produce poor results and should be avoided. Let’s take a closer look at the big two.

Pay-per-click advertising [ppc] is platform whereby you pay for placeme

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nt on a search engine. The two major ppc platforms are Overture and Google Adwords. Overture places ads on the Yahoo and MSN search engines. Google Adwords places ads

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

on Google and AOL search results. Both platforms place ads on other search engines and sites, so you will see your listings appearing everywhere.

The advantage of PP

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

C advertising is you get immediate traffic for your site. You can use the traffic to test the content on the site and whether visitors convert into paying customers.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

he downside is you are paying for traffic, which means you must pay close attention to your return on investment. All and all, PPC advertising should be used at the o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

utset of a marketing campaign while you wait for optimized pages to get natural rankings.

Search engine optimization [seo] is by far the most effective way to go on

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

he big three. Once you obtain top three rankings for a keyword, you receive more traffic than you would from ppc and it is all free! This does wonders for your profit

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ability. If you can figure out seo on your own, your cost of marketing should eventually become your time and a few dollars a month for tools. This results in obscene

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y high profits margins. If you prefer to use a seo firm, your costs are going to go up significantly. Once the free traffic starts rolling in, however, you should get

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

an excellent return on investment.

The downside to seo is it takes a lot of time and work. You can expect to wait up to a year for top Google rankings, although Yah

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o and MSN rankings will appear much sooner. In light of this waiting period, PPC advertising is a must at the outset of a search engine marketing campaign.

Internet

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

marketing is a fairly simple game. Focus on the big three search engines with a combination of ppc and seo efforts. Stick to these two and you should see good results

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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