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Advice You - Does Content Bring Links?
For about a year, as one would have noticed, there has been a tremendous growth in web-articles. It would appear to be a case of just too many. This begs the question, ‘Do all contents make qualified reading?’. If the answer is a qualified ‘No’, I feel prudence demands we revisit our skill as content writers and look closely at our ability According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product to improve thereupon. Putting it mildly, it is almost incumbent on us to do so. Lest readers of this article suspect another instance of ‘know-all-arrogance’, let me confirm that I do not intend to cast aspersions. Instead, I just want to let some light enter through the cobwebs of contents mushrooming around us. How it all started – the ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in keyword game Not long back, search engine optimizers had their eyes riveted on meta-keywords, and every seo expert worth his salt rushed in to stuff keywords there. Word went around that this would guarantee top rankings, and soon enough we came to see ‘mile-long’ keywords jostling for space in the meta-tag. Thereafter opinions surfaced lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. that there should be commas between keywords. Some said commas were not needed. Others felt to the contrary and suggested further that there must not be space after commas, and so on. To be true, this tactic did pay for a good length of time, till search engines awoke from slumber to take note of this ‘wise’ misuse. Instances were often whe here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe e websites stuffed completely unrelated yet highly popular keywords to catch eyeballs. Those were days when search engines were supposedly weak in their algorithms, and as a result, websites with overstuffed meta-keywords had a field day. Things were to change soon. If Google was thought to have taken lead to totally wean away from the impo d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro tance of meta-keywords, others quickly followed suit. This dramatically altered the game for good. On to incoming links At the time when meta-keywords was slowly fading into oblivion, in came the next avatar, namely ‘incoming links’. For all that followed, Google has a fair share to contribute. Why? First, Google declined to crawl a ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc new website unless it is linked from at least another website which is already in Google’s list. In its opinion, a new website is considered an orphan (and not to be crawled) till it is recognized by another ‘known’ website. It is a good logic. But that did not seriously dampen a newbie’s spirit to come into being. In the process, locating easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi known website, where to link from, became the first step before coming alive. What though did alter the eyeball game was something more that Google announced. Google frankly said incoming links do weigh a lot in its consideration of a webpage’s importance (and ‘popularity’ by corollary). No sooner Google’s preference became apparent that a nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically no-holds-barred game started. Link farms cropped up in every nook and corner of the web. Businesses that only offered links flourished like there would be no end to good days. It was indeed fortuitous that Google’s ‘noble’ intention could give birth to thousands of link-related ventures all over the web, many of them spurious. Links turn and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ ng sour Here is a perfect example of antithesis – you want one, get something completely different. No doubt when Google stressed on links, what it had in mind was to help surfers shuffle unhindered between related topics across a wide section of similar web contents. What happened instead in many cases was chaotic intermingling among w ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi bsites that were as disparate as chalk from cheese. Not that Google cared for them, but the idea persisted that a link is a link, no matter where it came from. Feeling about, one is tempted to surmise that Google’s algorithm was structured in a way that gave preference to links between related topics, yet not factoring in the possibility of ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a unrestrained quantification. As if that were so, Google started altering in sporadic spurts the way search results are presented. The screening continues and each time this happens, the search results assume different hues. Predicting Google is a zero-sum game, and I am not one to hazard a guess. Yet looking at stories around, I can’t help dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod saying Google has probably relegated importance of incoming links. If indeed that proves to be true, what emerges is building reciprocal links will shortly become pass?. Content to rescue This brings us to links from contents. Here was where the web started. To recall old days, it was for content that we began referring internet. Co cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin tent then was more in the shape of quality information. There was a ring of authenticity in what we saw on the net in the sense that people who published pages in those days seldom resorted to misinformation. Once commerce entered the scene, the entire picture transformed and degenerated into what we see today. Perhaps that was inevitable gi tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen en the fact that no public domain can ever remain free of litter. In a way therefore, the coinage of the term ‘Content is king’ is indicative of returning to roots. Or, is it? Coming back to where I started, one can’t help being suspicious of this new-found love for content. For, if you look around, you’ll find there is no dearth of content t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel per se, but rare are those contents that offer you quality information. Overflowing supply I happen to receive hundreds of articles everyday. Sifting them is tedious and after I devote couple of hours each morning, I am more often than not left utterly disappointed. To be sure, most articles, barring a few, will pass the test so far ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust grammatical perfection is concerned. But only a handful offers new insight or some sense of analytical thinking. A frightening majority is dull, boring, repetitious, and easily predictable. If I were to post guest articles in my website (which I don’t for other reasons), I would have had tough time selecting the right ones. Why such prolife y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products ation of contents? The reason is not far to seek. Since content became ‘re-important’, for many websites the game shifted to acquiring large volumes of it, quality being of no concern. No wonder, there is a huge need of ghost writers these days, for how else would you expect to gain prominence double-quick! Prominence for what? If it is only . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de to fetch links (through author bylines) or to impress search engines, luck may soon run out. The reason is simple. Accumulating quality content is an ongoing effort, not something you do off and on. Top information sites like SearchEngineGuide, Clickz, Travelwriters, WilsonWeb and others are doing it for years. It thus follows that any effo elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip t to attract search engine’s attention, whether by sheer number of keyword-enriched articles or by garnering author back-links, has to be planned for longer term. It’s not my case to prove or disprove any point, but who knows an overdose of content may not after all be to Google’s liking! Better to be trim than fight to become fat overnight tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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