Advice You - Business

Cram as much content into the brochure, after all you paid for the printing and the ink - you've got to get the most out your investment.

Remember that even if you have the most gripping content out there, if you brochure's layout i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

sn't inviting, interesting and non threatening, no one will read what you have to say. Business owners are most likely to fall into this trap when developing ads or marketing collateral it's this one. Your parents and your grade school teachers were ri

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ht - sometimes less is more.

Write what you think the important features about your products and services are.

Oh no, please avoid this like the plague! What you want to focus on is the value as it relates to your clients and custo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

mers. Keep in mind who is buying from you; your client are, you're not buying from yourself. If you want to know what your clients think, feel and want - ask them! If you'd like some guidance on how to ask you clients, call me, I'll be happy to instruc

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

you how (I'll probably ask you a few questions as well). Everyone is tuned into the same radio station (WIIFM, what's in it for me), so everything you include in your brochure should benefit the client from her/his perspective. Does that make sense to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you?

Print your brochure to inform people

If you're in business to sell information, skip this step, but if you're like most small businesses, you'll want to read this. I'll ask business owners, "Why are you having this brochure desi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

gned? What is it going to do for you?", they respond, "We want to keep our customers informed". Hey, that's great, keeping people informed is good, but it won't bring in any sales, and most businesses wouldn't be investing hard-earned money on somethin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

that won't help the company grow. This is why it's so important that you as a businessperson take a moment and clearly identify why the brochure is being designed and then setting up some objectives you hope to achieve with it.

Recently a physician c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ontacted me about having us design a brochure for her. She didn't have an answer to why she was considering having the brochure designed, and didn't have any clear objectives for it. In the end she designed the brochure herself and didn't really get an

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

thing out of it.

If you want to get the most out of your brochure investment, you have to start with a plan.

Leave it up to the prospect in what the want to do next

Wow, I started laughing when I wrote this one; this is another ou

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

standing way to make sure your brochure finds its way into the circular file. Of course you don't want that to happen, so what you want to do is to articulate a clear and defined action step that you want the prospect to take after the brochure. You wa

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nt to lead your prospects by the hand through your sales process. If you don't have a sales process, call me, we'll talk about getting you one, they are critical.

Here's a trick, find a niece, nephew, son or daughter and ask him/her after reading the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rochure, "Do you know what the brochure is asking you to do next?" If she/he doesn't know what the action step is, you need to go back and make it clearer. The next time you read the paper or see a commercial on television, take a moment and identify t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

he action step, you will almost ALWAYS see one in there, that's because they are leading you down the path to buying from them. You want your brochure to do the same thing. Now there effective and ineffective action steps, so you want to make sure that

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the designer who is creating your brochure understands marketing and can develop the right action step to get your prospects to act.

Do it yourself to save money

Well this is a tough one; of course not everyone can afford having prof

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ssional marketing materials, right? Well, if you want professional results and you're serious about growing your business you might want to consider it. Business owners by the thousands design their own collateral materials - you can do this too. You'l

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

l want to ask yourself,

How effective am I going to be at designing something that achieves the level of professionalism I want?

Am I going to lose out on sales because my marketing collateral looks mediocre? How much is that costing me?

In terms of

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

dollars and cents, what results can I realistically expect if I design this myself? What kind of results could I expect if I had someone design this for me?

Just remember that your marketing materials are a reflection of your company, your character a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nd your level of professionalism and quality. Based on who you elect to design your brochure, you have the choice to look professional, intelligent or amateurish and no so savvy. Keep in mind that people, whether choosing a date or choosing who they do

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

business with, make up there minds within the first 10 minutes, so you want to make sure you look like the clear and undeniable choice for your prospect to do business with, and well-designed brochure from a business savvy designer can help you do this

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If your business is missing a clear sense of authenticity, you’re wasting time, energy and resources. To do business with today’s consumer, you need to connect with them in a genuine way. Being authentic will differentiate you from the crowds competing for your prospect's hard-earned dollar. Michael Angier encourages business owners to get real and get results.

We all know why brands are so important in business, but what can a small business to cash in on brand marketing? We will discuss how brand marketing has been used in the corporate world and how these methods can be applied to small businesses, nonprofits and even government agencies. Believe it or not it is very simple for a small business to adopt a brand name marketing strategy. We will discuss secrets that I have used in growing my companies. As a Franchisor, who started out as a very small business, I realized early on that we needed a brand marketing strategy if we were to grow into a state-wide operation.

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